In his Brands-Only Summit presentation, FedEx's Brian Johnston shares a case study on how they built a social media command center.
He explains the steps they took to build a functional social media command center and gives tips on how your company can do it, too.
5. 4
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
6. 5
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
7. 6
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
8. 7
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
9. 8
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
10. 9
Getting your hands dirty
Benchmarking / Research Visit other command centers
Read the research
Talk to your friends
Physical Requirements Technology
Furniture
Internal Processes Finance
Facilities
Tools / Data What data do you want to show?
What can you do with existing tools?
What new ones do you need?
Daily Management Staffing
Escalations
11. 10
Timeline
April 2013
August 2013
September 2013
November 2013
January 2014
February 2014
March 2014
April 2014
May 2014
June 2014
July 2014
Concept Developed
Room Layout Complete
Construction Estimate Complete
Technology Estimate Complete
Facilities Request Submitted
Project Manager Assigned
Internal Approvals Complete
Construction Begins
Technology Installed
Data Configuration
Social Hub Grand Opening