BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
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In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries. He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.
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BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
- 1. SocialMedia.org Video Case Studies Rich Narasaki BtoB social selling This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
- 2. Imagination at work. Rich Narasaki Global Manager, Digital Strategy B2B Social Selling
- 4. Title or Job Number | XX Month 201X See tutorial regarding confidentiality disclosures.
- 7. Company social graph Go where fish are feeding Let the fish to come to you Wait for the fish Build trust & nurture Listen for leads > 150x ROI
- 8. The power of your company’s social graph Prospect Sales Rep Sales Commc’l leader Former colleague Neighbor Acct Mgmt
- 9. GE’s Social Graph 300,000+ employees 160,000 on business networking sites
- 10. Nurture trust
- 12. • Know where your audience is engaged • Establish trust through contextual contact • Patience to nurture relationships
- 13. Rich Narasaki Global Manager, Digital Strategy GE - Global Brand Marketing @RichNarasaki
- 15. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell