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In his BlogWell New York case study presentation, "Social Media in a Highly Regulated Industry," Director of Corporate Communications Marc Monseau describes how Johnson & Johnson touches more than one billion people every day with its health care and well-being products and services. So how can social media play a role in such a regulated arena? Learn the steps Johnson & Johnson took to become more comfortable with online engagement, how social media policies are developed, the ongoing efforts to educate and inform, and how to dispel myths about the risks of social media.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau
1. How Big Companies Use Social Media
New York City | April 29, 2009
Marc Monseau
Johnson & Johnson
“Social Media in a Highly Regulated Industry”
2. getting tangled
in the
social web
Marc Monseau
Johnson & Johnson
April 28, 2009
3. explosion in new media
Usernet Groups Consumer Review Photo Sharing
Websites Social Networks
Discussion Boards Websites
1990 Email Blogs
Video Sharing
Websites
TNS Media Intelligence/Cymfony
May 2007
5. 113,000,000
American adults go online for
health information *
* Online Health Search 2006, Susannah Fox, Pew Internet and Online Health:
Assessing the Risk and opportunity of Social and One-to-One Media, Monique Levy,
Jupiter Research, Feb. 15, 2007
6. 54,000,000
Americans connected to the
CONTENT CREATED BY OTHERS
to talk about healthcare*
* Online Health: Assessing the Risk and opportunity of Social and One-to-One Media,
Monique Levy, Jupiter Research, Feb. 15, 2007
7. Ranking of Trusted Sources of Information
0
10
20
30
40
50
10
60
70
80
90
0
Recommendations from Other C ustomers
Brand Websites
Permission E-mail
C onsumer Posts
Magazine Ads
TV Ads
Radio Ads
Brand Sponsorships
Search Engine
Side by Side
Telemarketing
* Source: Forrester/Inteliseek Research
25. Blogger Without Borders
quot;You want my latest opinion about the President? How about my opinion
of Japanese enzyme baths. Or breakfast wraps-you need to hear what I
have to say about breakfast wraps!quot;
The New Yorker 2007