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Employee engagement from 
internal events 
JOE SCHAEFFER 
PAYCHEX 
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
Employee Engagement from 
Internal Events 
Joe Schaeffer @dubelclique 
Social Media Program Manager @Paychex
Employee Engagement from 
Internal Events 
Joe Schaeffer @dubelclique 
Social Media Program Manager @Paychex
Employee Engagement from 
Internal Events 
Joe Schaeffer @dubelclique 
Social Media Program Manager @Paychex
3 September, 1967 
Stockholm, Sweden
The Challenge 
Socialize Sales Conference
The Challenge 
Socialize Sales Conference 
Corporate Culture
The Challenge 
Socialize Sales Conference 
Corporate Culture 
Private Event
The Challenge 
Socialize Sales Conference 
Corporate Culture 
Private Event 
Reward  Recognition
The Challenge 
Socialize Sales Conference 
Corporate Culture 
Private Event 
Reward  Recognition
Breaking It Down 
Socialize Sales Conference 
Planning  Communication 
Event Coverage 
Follow-up
Breaking It Down 
Planning  Communication
Breaking it Down 
Planning  Communication 
Goals, Concepts
TIP 1 
Keep It 
Safe, Simple
Breaking it Down 
Planning  Communication 
Goals, Concepts
Breaking it Down 
Planning  Communication 
Goals, Concepts 
Messaging
Breaking it Down 
Planning  Communication 
Goals, Concepts 
Messaging 
Chatter, Email
TIP 2 
Champions are 
Everywhere
Breaking it Down 
Planning  Communication 
Goals, Concepts 
Messaging 
Chatter, Email
Breaking It Down 
Event Coverage
Breaking it Down 
Event Coverage 
Executives, Champions
Breaking it Down 
Event Coverage 
Executives, Champions 
Social’s Role
Breaking it Down 
Event Coverage 
Executives, Champions 
Social’s Role 
Lead By Example
TIP 3 
#IRL #4eva
Breaking It Down 
The Results
Breaking It Down 
The Results 
OVER 
2.5M 
Impressions 
High 
Velocity 
Engagement OVER 
1,400 
Posts 
DOUBLED 
Instagram 
Followers
3 September, 1967 
Stockholm, Sweden
@SocialMediaOrg 
#ThankYou 
Joe Schaeffer @dubelclique 
Social Media Program Manager @Paychex
Learn more about past and 
upcoming events 
SOCIALMEDIA.ORG/EVENTS 
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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