How to Transform Products and Companies by Including Customers
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In his Brands-Only Summit author discussion, Creative Good's Mark Hurst talks about his book, "Customers Included: How to Transform Products, Companies, and the World — With a Single Step." He shares two case studies that explain how innovators can create better outcomes by listening to and including customers.
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How to Transform Products and Companies by Including Customers
- 1. “Customers Included: How to Transform Products, Companies, and the World — With a Single Step” MARK HURST CREATIVE GOOD OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
- 6. 2005 “The Playpump is an ingenious water pump driven by a children’s roundabout.”
- 10. 2006 $16 million
- 11. Fail
- 13. 2010 In Malawi, Canadian aid workers Owen Scott and Duncan McNicholl
- 18. Total time: 3 minutes, 7 seconds
- 21. Total time: 28 seconds
- 24. “Yes, the message is – stop immediately.”
- 27. “[We] found no signs that communities had been consulted prior to installation.”
- 28. “I met women who had been without their own supply of clean drinking water for months.”
- 29. “The very nature of innovation requires that we try new things and take risks.”
- 34. 15,573
- 37. 29,987
- 44. “Don’t get distracted by the shiny object. Execute on the fundamentals.” -Reed Hastings, April 2013
- 50. 1 Weird Trick To Include Customers
- 56. Yes, but…
- 59. iMac iPod iTunes iPhone iTunes App Store iPad
- 60. “Mr. Jobs didn’t buy into focus groups.”
- 61. “Mr. Jobs didn’t buy into focus groups.” “The lesson from Steve: don’t listen to your customers.”
- 63. “You’ve gotta start with the customer experience and work backward to the technology.”
- 64. Lessons
- 65. Remember to…
- 66. Remember to… 1. Spend time with customers
- 67. Remember to… 1. Spend time with customers 2. Find out what they want (don’t ask)
- 68. Remember to… 1. Spend time with customers 2. Find out what they want (don’t ask) 3. Execute on the fundamentals
- 70. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014