In her BlogWell Chicago presentation, American Family Insurance's Social Media Manager, Michele Wingate, shares how they became an early adopter of Pinterest and made it a key part of their social media strategy.
Michele breaks down the steps they took to launching their Pinterest page and gives tips on everything from building to promoting the new platform.
Watch the video of this presentation here: https://vimeo.com/48630138
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BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate
1. SocialMedia.org
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June 20, 2011
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BlogWell Michele Wingate
Chicago
July 18, 2012 Adding Pinterest to the Social Media
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2. Adding Pinterest to the social media toolbox
Michele Wingate
Social Media manager
3. Our social media strategy
American Family’s social media strategy centers around building and
maintaining long-term relationships with customers and prospects
engaging them with the overarching brand.
• We’re a branded house.
• Messaging: Celebrating and protecting families.
• Lead with owned, grow with paid.
• Continue leading the way.
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4. How it came together
Assess it
Build it
Promote it
Measure it
Sustain it
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18. SocialMedia.org
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BlogWell
San Francisco
June 20, 2011
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This presentation is from
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BlogWell socialmedia.org/blogwell
Chicago
July 18, 2012
socialmedia.org/blogwell