The document outlines best practices for ethics in social media outreach. It recommends requiring disclosure of relationships and truthfulness. Organizations should monitor conversations for misinformation and create social media policies and training. Guidelines include disclosing one's identity and opinions, checking for honesty and experience, and being careful of training failures which can damage brands and reputations.
6. Three Guides for Safe Social Media Outreach Require disclosure and truthfulness in social media outreach. Monitor the conversation and correct misstatements. Create social media policies and training programs. August 9, 2011 Seattle
7. Stay Safe Never pay Real disclosure Don’t lie to your mom August 9, 2011 Seattle
8. 10 Magic Words I work for _________, and this is my personal opinion. August 9, 2011 Seattle
9. Who are you? Were you paid? Is it an honest opinion based on a real experience? August 9, 2011 Seattle