BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
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In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many. Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants. Watch the video of this presentation here: https://vimeo.com/51963004
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BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Ken Bott & Dan Holm New York September 12, 2012 Super Fans socialmedia.org/blogwell
- 2. #Blogwell | 9.12.12 Super fans.
- 4. Our goal is to build deep and authentic relationships with our customers.
- 5. Relationships happen between human people — not between “corporate people” and human people.
- 6. Every customer interaction is an opportunity to build a deeper relationship. @KLG614: Show of hands... who decided to ditch previous dinner plans and go to @Outback for dinner tonight instead??
- 7. There is oozing passion for the brand from our customers.
- 8. What if we ignited this passion and starting surprising our super fans with Outback gifts they could use or give to others?
- 9. We’ve given away over 300 #OutbackSurprises to our super fans.
- 10. 1 story in particular blew us away…
- 11. 1 tweet was the start of a powerful relationship. “Better priorities this time...last night's @Outback Special (to go) fueled this morning's 5-mile run.”
- 12. For Dave’s 40thBirthday, instead of sending him 1 present. We sent him 40.
- 13. To give away to 40 people…
- 14. Dave’s passion for Outback was stronger than we ever anticipated.
- 15. It didn’t stop there…
- 16. What we learned: 1. Customers crave a truly authentic relationship with brands. 2. This relationship cannot be automated with “tools”. 3. Customers who are empowered will take action on behalf of the brand.
- 17. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell New York September 12, 2012 socialmedia.org/blogwell