BlogWell Dallas Social Media Case Study: AMD, presented by Jon Peters
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In his BlogWell Dallas presentation, AMD's Mobile & Social Media Strategist, Online Marketing, Jon Peters, shared how they are driving awareness, advocacy, and revenue around their gaming contests. Watch the video of this presentation here: https://vimeo.com/38876132
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BlogWell Dallas Social Media Case Study: AMD, presented by Jon Peters
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Jon Peters Dallas January 24, 2012 Contesting to Drive Awareness, socialmedia.org/blogwell Advocacy, and Revenue
- 2. CONTESTING TO DRIVE AWARENESS, ADVOCACY & REVENUE Jon Peters AMD
- 3. 2 | AMD Holiday Promotion Social Media Summary | January 2012
- 4. Program Goals 1. Drive brand awareness to “Technology Oriented Females” & “Mainstream” consumers 2. Grow “Mainstream” consumer Fan base on Facebook.com/AMD 3. Increase Advocate base & increase purchase intent 3 | AMD Holiday Promotion Social Media Summary | January 2012 through contesting
- 5. 4. Identify Enthusiasts + Gaming Advocates to help drive revenue in 2012 5. Increase Enthusiasts + Gaming “Fan” engagement with brand Targets 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions 4 | AMD Holiday Promotion Social Media Summary | January 2012
- 6. Technology Oriented Female & Mainstream Consumer 5 | AMD Holiday Promotion Social Media Summary | January 2012
- 7. Enthusiasts + Gaming 6 | AMD Holiday Promotion Social Media Summary | January 2012
- 8. GATED PAGES 7 | AMD Holiday Promotion Social Media Summary | January 2012
- 9. 1 2 1 2 3 3 4 4 8 | AMD Holiday Promotion Social Media Summary | January 2012
- 10. SHARE ON NEWSFEED 9 | AMD Holiday Promotion Social Media Summary | January 2012
- 11. NOVEMBER 21 PROMOTION START 37K views 31 shares 53 comments 10 | AMD Holiday Promotion Social Media Summary | January 2012
- 12. BLOG ON GAMING.AMD.COM (16K views) 11 | AMD Holiday Promotion Social Media Summary | January 2012
- 13. BLOG ON AMD.COM & TWITTER HAPPY HOUR 35K reached 22 comments 6 shares 15K views 166 shares 12 | AMD Holiday Promotion Social Media Summary | January 2012
- 14. FACEBOOK STATUS UPDATES 13 | AMD Holiday Promotion Social Media Summary | January 2012
- 15. FACEBOOK STATUS UPDATES 14 | AMD Holiday Promotion Social Media Summary | January 2012
- 16. FACEBOOK STATUS UPDATES 15 | AMD Holiday Promotion Social Media Summary | January 2012
- 17. TWEETS 16 | AMD Holiday Promotion Social Media Summary | January 2012
- 18. TWEETS 17 | AMD Holiday Promotion Social Media Summary | January 2012
- 19. ANNOUNCE WINNERS! 18 | AMD Holiday Promotion Social Media Summary | January 2012
- 20. ANNOUNCE WINNERS! 19 | AMD Holiday Promotion Social Media Summary | January 2012
- 21. ANNOUNCE WINNERS! 20 | AMD Holiday Promotion Social Media Summary | January 2012
- 22. TARGETS 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions 21 | AMD Holiday Promotion Social Media Summary | January 2012
- 23. METRICS – CONSUMER 97K tab views 45K submissions 35K shares 22 | AMD Holiday Promotion Social Media Summary | January 2012
- 24. METRICS – ENTHUSIAST + GAMING 110K tab views 53K submissions 51K shares 23 | AMD Holiday Promotion Social Media Summary | January 2012
- 25. TOTALS TIED TO PROGRAM GOALS 207K tab views 1 20K “new” fans 2 3/4 57K potential Advocates 86K shares 5 98K submissions 5 1-5; reference ties to program goal 24 | AMD Holiday Promotion Social Media Summary | January 2012
- 26. PARTNERS socialmedia180.com shortstack.com 25 | AMD Holiday Promotion Social Media Summary | January 2012
- 27. CONTACT DETAILS Jon.Peters@AMD.com Facebook.com/AMD @AMDNotebook @JonRpeters 26 | AMD Holiday Promotion Social Media Summary | January 2012
- 28. BACK UP 27 | AMD Holiday Promotion Social Media Summary | January 2012
- 29. Consumer Publications NYLON Maxim MyGloss Geek Sugar Life Style Weekly Techlicious 28 | AMD Holiday Promotion Social Media Summary | January 2012
- 30. Enthusiast + Gaming Publications HardOCP Hubert Nguyen PC Perspective Absolutely Legit Reviews Windows Hardware Neoseeker Secrets Hot Hardware Pure Overclock Anandtech PC Stats Tom’s Hardware Electronista Daily Tech José A. Vilches AMDzone 29 | AMD Holiday Promotion Social Media Summary | January 2012 X-bit Labs
- 31. GOALS 1. Generate purchase intent and (ultimately) revenue through contesting and building advocates 2. Develop a “NEW” fan base on Facebook (Mainstream Consumers) 3. Drive Product Awareness to (Mainstream) Consumers 4. Increase purchase intent (and loyalty) with Enthusiasts / Gamers 5. Promote Brand and Fan engagement thru contesting 6. Grow Fan based and identify Advocates to drive ultimately drive revenue 30 | AMD Holiday Promotion Social Media Summary | January 2012
- 32. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Dallas January 24, 2012 socialmedia.org/blogwell