BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy

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In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program. He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.

Negócios Esportes

SocialMedia.org
Video Case Studies
Justin Levy
Evolving from Social Media to Social
Business
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
Bay Area
August 6, 2013
socialmedia.org/blogwell

HOW CITRIX IS EVOLVING FROM
SOCIAL MEDIA TO SOCIAL
BUSINESS
Justin Levy
Global Social Media
Citrix
@justinlevy | #BlogWell

@justinlevy #BlogWell
How we got started with social media

@justinlevy #BlogWell
We opened our ears

@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
We identified a passionate customer
service agent
Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
Tip: Cats, dogs, babies = always work

@justinlevy #BlogWell
Launched Workshifting.com

@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
Fast forward a couple of years…

@justinlevy #BlogWell
Social Media
Social Business

@justinlevy #BlogWell
“An organization that has put in place the
strategies, technologies and processes to
systematically engage all the individuals of its
ecosystem (employees, customers, partners,
suppliers) to maximize the co-created value.”
- Open Knowledge
We defined “social business”

@justinlevy #BlogWell
We established social media guidelines

@justinlevy #BlogWell
Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support / Social Support
~800
employees

@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
What the future holds in store…

@justinlevy #BlogWell
Project Work Better

@justinlevy #BlogWell
Extending our social incident plan

@justinlevy #BlogWell
M&A governance and onboarding
Photo Credit: http://www.flickr.com/photos/wurges/2131960487

@justinlevy #BlogWell
Employee advocacy program

@justinlevy #BlogWell
Thank you…
…to stalk me
• justinrlevy.com
• @justinlevy
• justin.levy@citrix.com
…to stalk us
• citrix.com
• @citrix

Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
Bay Area
August 6, 2013
socialmedia.org/blogwell

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