Search engine optimization in 2013
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National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
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Search engine optimization in 2013
- 2. YOUR WEBSITE IS YOUR 24- HOUR STOREFRONT.
- 3. HOW YOUR CUSTOMERS SHOP IN 2013. 97% of people use the Internet to find products and services. 85% of consumers use the web to find a local product or service 65% of businesses don't even have a website Sources: eMarketer, June 2012
- 4. WITHOUT A WEB PRESENCE, YOU MAY AS WELL LOOK LIKE THIS…
- 6. ORGANIC SEARCH IS THE MOST PROFITABLE MARKETING CHANNEL.
- 7. 0% 2% 4% 6% 8% 10% 12% 14% 16% Organic Search Direct Traffic Referrals Paid Search Social Media Outbound Lead-to-customer close% by channel
- 8. SEARCH ENGINE OPTIMIZATION 97% of customers research online before buying a product 92% of customers contact businesses immediately after searching 85% of Google's traffic goes to the organic search results. 95% of visitors never go past 1st page of Google.
- 9. WHY 1,000+ COMPANIES CHOOSE US We’ve created the most first page Google rankings Ranked No. 1 for “SEO Company” on Google We’ve created millions of leads for thousands of companies No set-up fees No long term contracts What we build for you belongs to you Our costs are completely flexible We care about your business
- 10. SEO IN 2013
- 12. SEO GAME CHANGERS More competitive More complex More technical More personalized content Diversified linking SEO is now Internet Marketing
- 13. OUR SECRET: OPTIMIZE EACH PAGE FOR SUCCESS.
- 14. Target money keywords Identify top landing pages Reverse engineer the top ranking competitors Create your recipe for success Optimize each targeted page Drive valuable traffic and leads
- 18. ONSITE OPTIMIZATION Construct search friendly code that search engine crawlers read and assess to determine the ranking of your site for every search result. Ensure the crawlers associate your site with the most profitable keywords that your customers are using to find you. Meta content Title tags Header tags Sitemap creation and submission Micro formatting
- 19. WEBSITE CONTENT Existing webpages New pages Blogging
- 20. LINK BUILDING & PROMOTION OUTREACH LINKING PROMOTIONAL LINKING CONTENT LINKING DIRECTORY LINKING MULTMIEDIA LINKING SOCIAL BOOKMARKING
- 22. GET A FREE SEO AUDIT TODAY!
- 23. OUR TEAM IS HERE TO HELP! Free audit from one of our experts SEO evaluation of your website Learn how to boost search engine rankings Action plan on what needs fixing Real solutions to achieve business goals CALL US 877.610.4760
Notas do Editor
- Analysis and onsite cleanup – month 1Link removal – month 2UBL – month 4Month 5 onwards – monthly analytics review, Search impressions in GWT, keywords, rankings, trafficIdentify problemsPenguinReview analytics to confirm it’s penguinGWTFooter links, internal links, kewyord density, inbound linkingAll onsite workThin contentUnnatural linkingLink profile analysis, link profile, competitive, • 51 technical elements as needed, including:• broken links, server errors, timeout errors• site architecture, page speed, canonical • issues and other indexing problems.