1. Intel lige n ce in S o cial Med ia
How to tell your story with killer graphics
charticles, infographics and "exploded" views
Data-driven storytelling has been reborn through social media. Blogs are making
clever use of statistics, company timelines and study results to publish infographics,
charticles and "exploded view," or graphics-rich stories. This guide covers "Exploded
View" articles, but the concept here can be used for any form of data-rich storytelling.
Exploded View: Long a favourite storytelling device of magazine
editors, the "Exploded View" is a great way to
impart a lot of information in a small number of
words.
Scroll
Pegs
Strings This type of mini feature is easy for an audience
Bridge
to digest and often quite humorous. The some-
Tuner
what formulaic structure means this form of
Tailpiece
storytelling can become a regular editorial
feature on any site.
F hole Ribs
Saddle
Bottom block Back plate
Here's a look at how a typical Exploded
View works:
1. The intro: a couple of sen-
tences where you set up the
premise for the Exploded
View and why the topic
ll
matters to the reader.
Scro
s
Peg
gs
Strin
Ribs
ge
Brid
er
Tun e
e k plat
piec Bac
Tail F hole
2. The main image showing
dle
Sad
k
bloc
om
Bott
the item to be "exploded" or
explained - this is the back-
bone of the feature.
3. The various focus areas of
the image (normally four or
five) providing a detailed
analysis of each. You should
be able to tell the whole
story of the topic in these
mini sections.
S o c ial M ed i a I n u e nce o e r s wo rk s h o p s , besp oke Researc hed a nd prod uc e d by
t r ain in g an d e L e a r ni ng s e s s i ons on s o ci a l media S o cial Media In ue nc e
c on t en t c rea ti on. Fo r m o re d e ta i l , v i s i t
h t t p: //s o c ial m e d i a i n u e nce. com / tr a i ni ng/ @s oc ia lin ue nc e