VIEW THIS WORKSHOP:
http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/
LEAVE THIS WORKSHOP KNOWING:
What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?
2. Curation To Build An Audience
What You’re Going To Learn
• How To Build An Audience Using Curation
• How To Curate In 10 Minutes (a day)
• What Are The Best Tools?
3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content
4. A Couple Assumptions
• I assume that you are trying to build an
audience because you see some value you can
offer a community
• You are, or promise to be community-minded
• You will not take all my good ideas and use
them for the dark-side!
5. The Process – Intent Over Technique
• I Learned A Long Time Ago….
• People Will Forgive Poor Technique
• People Will Not Be As Forgiving Of Intent
6. In Building An Audience, Remember
• When You Ask For People’s Time – They
Literally Equate That To Money
• Your Competition is White NOISE!
7. The Corollary IS
• Good Audience Building Is Valuable!
• So The Techniques Required Are Also Valuable
& Require Thoughtfulness, Not Speed
8. For Contrast…
• What Most Of Us Do Is…
– Broadcast And Hope
– Mistake Activity For Productivity
– Mistake Features For Fixtures
– Suffer From Me-Too
9. 3 Rules You Should Remember
Pick ONE Community
Invest Your Time In It
Build Relationships
(Because)
• The Network Doesn’t Need You – You Need The
Network
• Activity Isn’t Productivity
• It’s Not About What You Know – It’s About Who
Knows You!`
10. Some Example Communities
• Linkedin – Groups
• Linkedin – Q&A (yes, they are different!)
• Quora
• Youtube
• Twitter
• Google+
• Custom Built / Topic Specific (Cakewalk Users)
13. Build A Content Universe
• Sources
• Touch Points
• Influencer Outreach
• Though Leadership
• Compelling Content
• High Impact Results
14. First Thing You Want To Do
• What That *Might Look Like Scoop.it Build To
Dredge Content For
Quora is my chosen My Subject
community where I
will establish & grow
my
influence/exposure.
Your
Subject
Connected My Blog
To Facebook –
Twitter Is Connected To Connected Scoop.IT
Linkedin; Consistently To Facebook
Curate Content From
Twitter Lists; Interact With
All The Twitter Users In My
List; Consistently.
15. What SocialMatica Is Doing, For
• Sources
Instance
– Scoop.IT, Storify.com, Twitter Lists
• Touch Points
– Tweet Deck, Twitter, Posterous Landing Page
• Influencer Outreach
– Non-MainStream Media Bloggers Talking About GOP
• Thought Leadership
– Does Social Media Actually Impact Elections?
• Compelling Content
– Showing How Our Data Makes A Connection Between The
Elections & Social Media
• High Impact Result
– Quotes From Influencers For Our Press Releases
16. An Example
• The GOP Election
• What Do We Need
– Relevant Content
– Compelling Content
• Campaign Objectives
– Motivate Influencers To Interact
– Influencer Quotes For Press Releases
20. Influencer Reach Out
• SocialMatica’s Tool VerticalPoint ID’s
Influencers
• But – You Can Too – Manually
• Rate Their Performance Based On Last Weeks
Workshop
26. Call The Handles
• In Twitter You SHOULD Mention The
Influencer
• Call Attention To Your Story
• Create A Spin To Attract The Attention Of Their
Followers