LEAVE THIS WORKSHOP KNOWING: Free Ways To Rank Influence Paid Ways To Rank Influence The Right Way To Rank Influence - The The Value Of The Rank See the video replay here: http://training.socialmatica.com/5-ways-to-rank-influencers-competitors-and-online-media-to-increase-roi-gate/

1. SocialMatica’s Social Media Workshop Series
5 WAYS TO RANK INFLUENCERS,
COMPETITORS, ONLINE MEDIA FOR ROI

2. Ranking Things for ROI
What You’re Going To Learn
• What We Need To Rank Influence
• Free Ways To Rank Influence
• Paid Ways To Rank Influence
• The Right Way To Rank Influence – The Value
Of Doing It Right

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• I assume that you are, or see the value in
influencer identification & outreach
• You’re trying to find an empirical way of
deciding how to do that

5. The Process – Baby Steps
• ID The Influencer
• Measure Their Performance
• Rank Them In A Competitive Context
• Reach Out And Pitch Your Message

6. There’s Two Ways To Think About
Influence

7. We Want Them To Either,
• Compel Target Demographic In Their Audience
or Mine, To Action
• OR
• Distribute My Message With The Hopes Of
Exposing My Brand or Creating Action

8. How Do We Traditionally Do This?
• The Glamour Factor or What I Call

9. One Rule – No Guessing

10. What Do We Need To Rank Influence?
• Influence Is Not Free Standing – It’s The
Actualization of Performance.
• Performance Context
• Engagement
• Audience
• Kinetics

11. P.E.A.K Defined
• Performance – How Well Are They Performing
• Engagement – Do They Get Response? What’s
Their Traffic, Relative To Other Statistics?
Social Activity?
• Audience – What Is The Size Of Their Digital
Addressable Audience Online?
• Kinetics – Which Networks Are They Most
Prolific; Successful?

12. Example
Justin Beiber Talks About How Justin Beiber Talks About How
To Build A Music Career From To Make A Lot Of Money In
Youtube. FOREX Trading

13. Free Tools Route
• Klout - Influence
• PeerIndex – Influence
• AgencySnap – Performance
• SocialMentions
• Bing
• IceRocket

14. The 5 Dimensions
• Rank
• Traffic
• Social Activity
• Search Mentions
• Audience

15. What We Need To Rank Influence
• Social Identity of the person or brand(s)
– Twitter, Youtube, LinkedIn, Facebook Fan Page
• Blog URL
– Traffic
• These metrics define performance, which is
the first step in defining influence

16. The Free (sort of) Method

17. Speaker Gingrich

22. What About Digital?
• Bing Search
– General
– Social
– News
• IceRocket.com
• SocialMention.com
• Traffic

25. To Summarize
• Newt Gingrich
– Klout Score 83, 20 Topics
– PeerIndex 92, Contextual Topics, Deeper
Inspection
– 43mm Mentions on BING
– 40k Mentions on ICE Rocket, Blogs
– 803k Unique Visitors
• Sounds Pretty Good…

26. But Even With All That, We’re Still
Missing Something
Contextual Performance Ranking
That is….Newt Compared To What?

27. AgencySnap

28. Newt Gingrich Social Footprint

29. Compared To The Other Candidates
88.2%
100.00%
85.3%
37.92%

30. Traffic
42%
33%
18%
7%

31. Search Mentions
43.4mm 44.3mm 48mm
16.3mm

32. Social Activity
10.6mm 10.9mm
6.3mm
1.4mm

33. Audience (Digital Addressable
Audience Online)
2.2mm
1.9mm
1.5mm
294k

36. Findings?
• Newt Has The Largest Audience
• Ron Paul Has A Highly Charged Social Network
• Mitt Romney Content/Mentions Not Leading
To Highest Social Activity or Traffic
• Newt Has Higher Cumulative Total Social
Activity, but Ron Paul’s Network Is More
Explosive

37. Conclusions
• A Social Network Play Would Work Best With
Ron Paul
• A Banner Ad Would Be Most Successful With
Newt Gingrich
• SEO/SEM Campaign Would Work Best With
Mitt Romney

38. We Can Repeat This Exercise
• Bloggers
• Influencers
• Online Media Companies
• Competitors
• Etc, Etc, Etc

39. Value Of Ranking
• Forensic Trail For Modeling Behavior
• Knowing Where To Invest Marketing Dollars
• Empirical Basis For Decisions
• Efficient & Strategic
• No More Guessing!

40. Quantalyzing: kwan-tell-eye-zing
• The quantification,
qualification, organization and
analysis of contextual
influence and social media
performance

41. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a fee account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.

42. Appendix
• Klout.com (Influence Rank – Identification)
• Peerindex.net (Influence Rank – Identification)
• Bing.com (Volume Of Mentions)
• Socialmention.com (Sentiment, Topical
Trends)
• Icerocket.com (Topical Trends)
• Agencysnap.socialmatica.com (Performance)
• Compete.com (Traffic)