Social Learning eXchange (SLX)
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Are you looking for a way to create a more vibrant workplace community for your employees, partners, and customers? SLX is an online video community platform for the enterprise. In this presentation, you can learn more about SLX and how it can help you create more powerful workplace communities. Visit www.slx.com to learn more about SLX.
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Social Learning eXchange (SLX)
- 1. Social Learning eXchange Video Community for the Enterprise Sun Learning eXchangeValue Proposition Gary Lombardo February, 2009 1 Sun Confidential: Internal Only 1
- 3. Sun’s Leadership in Social Software Collaboration & Communications Products Open Source Projects OpenStorage Sun Community Sun Confidential: Internal Only Sun Confidential: Internal Only 6
- 4. The World’s Leading Companies Trust Sun 4 Sun Confidential: Internal Only
- 5. Leading Internet and Social Networking Companies Also Trust Sun Sun Confidential: Internal Only 8
- 6. Social Software: A Focus For the Enterprise in 2009 •Virtualization • Cloud Computing • Servers - Beyond Blade Servers • Green IT • Web-Oriented Architectures • Enterprise Mashups • Specialized Systems • Social Software and Social Networking • Unified Communications • Business Intelligence MarketTrends According Gartner BusinessDrivers MarketTrends IT Trends According Gartner Gartner -Top 10 Strategic Technologies for 2009 6 Sun Confidential: Internal Only
- 7. The Bottom-Line Impact of Social Software Addressing major challenges within the enterprise. August 2008, “Workforce Collaboration and Web 2.0” 7 Sun Confidential: Internal Only
- 8. The Bottom-Line Impact of Social Software Organizations are investing based on real, tangible returns. 8 Sun Confidential: Internal Only
- 9. 9 Online Video Has Had a Particularly Strong Impact + =
- 10. 10 Online Video is Emerging as an Enterprise Solution Affordable Integrated with other enterprise apps Secure Easy to deploy Measurable & Quantifiable Sun Confidential: Internal Only
- 11. Online Video: Increasing Sales & Marketing Effectiveness September 2007 “US Interactive Marketing Forecast, 2007 To 2012” 11 Sun Confidential: Internal Only
- 12. Communicate & engage Drive interest & gather feedback Share Knowledge & Co-Create Content Social Learning eXchangeis a video community solution for the business enterprise. Your Extended Enterprise Customers Prospects Partners Improve productivity Your Enterprise Employees 12 Sun Confidential: Internal Only
- 14. What Makes SLX Different? Dedicated Partnership Approach 14 Sun Confidential: Internal Only
- 15. Social Learning eXchangeBrings Tangible Benefits to Core Business Challenges 15 Sun Confidential: Internal Only
- 16. 16 Increase Marketing & Sales Effectiveness Deliver Consistent Messaging Increase New Customer Acquisition Improve Customer Satisfaction & Retention Sun Confidential: Internal Only
- 17. 17 More Effective Corporate Communications Increase ad revenue & subscription fees Deliver Faster Communication with a Broader Reach Enable More Memorable, Greater Value Messaging Share Knowledge with Peers Improve Employee Satisfaction & Retention Sun Confidential: Internal Only
- 18. 18 Improve Employee Collaboration Drive Increased Productivity Enable Capturing & Sharing Of Knowledge Improve Employee Communication & Satisfaction Sun Confidential: Internal Only
- 19. 19 More Efficient Training & Learning Enable Informal, Social Learning Obtain Greater Return on Training Dollars Increase Productivity of Learners & Experts Speed Up Time to Expertise Sun Confidential: Internal Only
- 20. Broad Capabilities Offered On-Demand Users Integrated Community Publishing & Social interaction Content authoring Enterprise Saas Platform SSO lSecurity l Search l Reporting 20 Sun Confidential: Internal Only
- 21. Dedicated Partnership Approach Sun’s Services team collaborates with you to provide full support. 21 Sun Confidential: Internal Only
- 22. Integrated Content Creation & Instant Publication Users can upload any type of file or seamlessly create content to upload. Your SLXCommunity Your Company Flexible content creation options Upload multimedia Files Simple upload of video, audio, images, documents User generated content Video & Audio Authoring Capture video and audio via webcam Seamless publication Screencast capture Capture screen video and audio output 22 Sun Confidential: Internal Only
- 23. Powerful Social Capabilities Ratings User-generated rating of content Tagging User-assigned taxonomy applied to content Commenting User-based feedback on content Content Sorting Sort by Category, Most- Popular, Viewed, Recent; By User, My Favorites Content Filtering Filtered recommendations based on current content 23 Sun Confidential: Internal Only
- 24. Robust Sharing & Privacy Channel 1 Channels target content for a specific group of users. Channel 2 Privacy controls determine who can access & contribute content in a channel or system-wide. Channel 3 24 Sun Confidential: Internal Only
- 25. Easy Mobile Access SLX brings content directly to the user on the iPhone platform. Streaming content Your Social Learning eXchangeVideo Community Browser-friendly Your Company 25 Sun Confidential: Internal Only
- 26. Convenient Distribution of Content SLX synchs existing content and pushes new content directly to iTunes Your Social Learning eXchangeVideo Community Your Company 26 Sun Confidential: Internal Only
- 27. Software-as-a-Service Delivery Model Low total cost of ownership with simple, subscription-based pricing Speed to valueHassle-free implementation and user access Scalability Solution grows with your business Upgrades & Maintenance Facilities $ Backups & Management Databases Hardware Software & Services Software ON-DEMAND ON-PREMISE 27 Sun Confidential: Internal Only
- 28. Proven Extensibility We support 41,000 unique visitors worldwide on Sun’s internal deployment. 41,000 Total unique users 300 K Total page views Your Social Learning eXchangeVideo Community Your Company 4 K Total media files added Enterprise Saas Platform 28 Sun Confidential: Internal Only
- 29. Case Studies 29 Sun Confidential: Internal Only
- 31. Designed a specific channel for the PS workforce that will target content specific to this audience that can be subscribed to
- 33. Improved employee survey results through increased and more engaging contentSun Confidential: Internal Only
- 35. Built a communication cadence around product launches that included narrated golden pitches by SMEs rather than just a presentation
- 37. Improved content that now includes more engaging modalities in formats that sales reps need them, in turn sales reps are can now be more effective and efficientSun Confidential: Internal Only
- 39. Were able to upload content the same day to the Social Learning eXchangeplatform, available for those that could not attend in person
- 41. Content from event was available for use later and was not centrally stored in one location, IP was not lostSun Confidential: Internal Only
Notas do Editor
- Gartner recently came out with what they saw at the Top 10 Strategic Technologies for 2009. On this list was social software, which they see along with others technologies as a major transformative technology within the enterprise, namely as an impact on how organizations drive revenues and reduce costs. Undoubtedly, social software will continue to become more widely used in different business processes throughout the enterprise, and part of everyday use among employees in your organization and outside of the organization….
- Online video, in particular has been an impactful technology. Nearly half of all online users have viewed video content in the last month (according to a Forrester survey in 2005, and those numbers have only increased since then). A smaller, but yet still significant portion, have also created and published video content. In fact, user-generated video content is one of the fastest types of content online today. The “perfect storm” of circumstances have come together to cause this phenomenon:The ubiquity of authoring devices- From built in webcams on your PC or Mac to compact video devices to the rise of video cameras on cell phones- the tools are out there for users to quickly and easily create content. Couple this with the pervasiveness of media formats and players– particularly Flash– video has become a part of everyday life for most people.YouTube- YouTube supplied a global publishing platform for users to take the content they were creating and publish it. The social features of YouTube have also made it more engaging to view the content.However….
- ….YouTube is not an a video solution for the Enterprise. Many organizations have realized this, which has brought rise to the need for a video solution that is focused on the enterprise– namely one that is secure, integrated with other enterprise applications & workflows, is affordable, easy to deploy and provides measurable & quantifiable results. Most importantly, it needs to focus on solving key, relevant challenges of the business, namely increasing sales & marketing effectiveness, improving corporate communications, improving employee collaboration, and making training and learning more efficient.
- One of the biggest benefits of Social Learning eXchangeis how it helps increase sales and marketing effectiveness. It does this by allowing you to:Deliver consistent messaging- Consistent, timely messaging & training can be delivered to internal employee, channel & partner sales and by providing valuable pieces of information that they can forward along to buyers. Increasing new customer acquisition- Reduce the time to sale by creating direct lines of communication with customers to relevant, engaging content. At the same time, keep the conversation going with buyers in between calls and visits. Social Learning eXchangecan be used to answer frequently asked questions, gain consensus from stakeholders, and accelerate education with timely, differentiating messagesfor every stage of the sales cycle.Improve customer satisfaction & retention- Streamline communications with customers around product and service information, getting them the information in a more timely efficient manner. Social Learning eXchangeallows quicker response to customer issues as they come up, answering questions as they come up.
- Social Learning eXchangehelps increase employee collaboration by:Drive increased productivity- Employees and partners can have access to multimedia content in a centralized location, without the need for searching for it in other locations. From the central Social Learning eXchangeportal, they can collaborate around the content, including creating content together, and speeding up review time.Enable Capturing & Sharing of Knowledge- Social Learning eXchangegives employees a platform from which they can create and publish content that they have created or someone else has created and they’d like to share with a wider audience. This makes cross-sharing of knowledge among employees more accessible and hence, likely, thus reducing time it takes for employees to get up to speed on important topics.Improve Employee Communication & Satisfaction- With Social Learning eXchange, Employees will be able to have streamlined communication with one another by sharing & collaborating on content within the community, thus obtaining a greater sense of camaraderie with peers and a higher level of satisfaction on the job.
- Another area where Social Learning eXchangehas a major impact is in training & learning. Social Learning eXchangehelps you deliver more efficient training & learning by giving you the ability to:Enable Informal, Social Learning- Social Learning eXchangeprovides an easy way for Subject Matter Experts (SMEs), employees and other content authors to capture and share their knowledge in a peer-to-peer manner and then interact around that content by commenting, tagging, sharing, and interacting in other ways. By making learning less formal and more in line with the natural social interactions of individuals, learning becomes more engaging and interactive and thus more effective for your organization.Obtain a greater return on training dollars- Social Learning eXchangereduces or eliminates the need to undertake costly, face-to-face training by providing content authors the means to quickly author and deliver training content anytime, on-demand. With less travel, facility costs, time and other costs associated with delivering face-to-face training, your organization will see a greater return on training dollars spent. Increased Productivity of Learners & Experts- With a quicker means to author content that can be utilized for training purposes, Social Learning eXchangeallows course developers in the organization to focus less on pulling together and delivering content and more time on other efforts. It also allows consumers of the content to spend less time reviewing content and doing it when it makes sense for them. As a result, the productivity of the experts, as well that of the learners increases. Speed up Time to Expertise-Social Learning eXchangegives companies the means to train new employees on company policies and procedures, products and services and other job-specific skills, thus speeding up their time to becoming experts on the job. Whether it be a sales person within the organization, or a partner who is part of your extended enterprise, Social Learning eXchangemakes it easier for those invidiuals to take time out of their day to view enjoyable, engaging training.