Sue Funke, A&E

1. AMA
How Brands Can Leverage
The Front Page of The Internet

2. Reddit - Why Marketers Fear it
1. Layout
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3. 2. User experience
● You cannot fake it - this community can spot a fake.
● Brands are not welcome as pages/commenters
Reddit - Why Marketers Fear it
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4. @thesuefunke from A&E

5. Reddit - Mobile Layout
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6. Free Market Research: See What People Think About You
Reddit - How to embrace it
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YOUR
COMMUNITY
IS HERE.

7. Editorial Inspiration
Reddit - How to embrace it
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8. What trends today on Reddit will be all over Facebook and Twitter tomorrow
Reddit - How to embrace it
November 7, 2017 - Top Popular Story on two subs
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9. November 10th story starts circulating on blogs
Reddit - How to embrace it
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10. Reddit - How to embrace it
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"It's perfectly fine to be a redditor with a website,
it's not okay to be a website with a reddit account."
- Confucius

11. Reddit Eyes, They’re Watching You:
Respond with Marketing
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12. It’s hard out there for a brand
Reddit - Brand Fail
+ A community with mods as leaders
+ Brand critique harsher than Yelp
+ Everyone's a comedian
= Listening is better than contributing
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13. Home Page
Popular
Reddit - What do you ‘follow’
Username
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Your subreddits All the subreddits

14. Suggested Subreddits
Reddit - What do you ‘follow’
● /r/news
● /r/mildlyinteresting
● /r/aww
● /r/gifs
● /r/videos
● /r/todayilearned - aka TIL
● /r/ -- your brand’s subject
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15. Targeting Communities
Reddit - Advertising
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16. Targeting Communities
Reddit - Advertising
This ad was likely targeted to me.
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17. Ask Me Anything and I Am A - The direct connection to the community
Reddit - AMAs
Who should do an AMA?
● Talent/Spokespeople
● CEOs and leaders
● Workers with compelling company stories
What is the payoff?
● Potential press pickups
● Exposure to an active community
● Direct discussion to fanbase/clients
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18. Reddit AMAs: Handle, Title, Intro, Proof Photo
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19. Reddit - AMAs
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20. Reddit - AMA multiplatform from Audi
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21. Reddit and Imgur go hand in hand
● Considered a ‘gift’ to reddit but the
two are not directly affiliated.
● Link to photos and GIFs
● Another medium of content
inspiration
● Used heavily by gamers and men
● Also has an active ‘light hearted’
community and is actively growing
female users
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