Ryan Cohn - Facebook Ads Workshop

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Social Fresh Conference

Social Fresh 2018

Negócios

FACEBOOK ADS
ARE DEAD.
LONG LIVE
FACEBOOK ADS.
RYAN COHN
PARTNER, EVP

18-24 USA USERS
50%
FEWER
COMMENTS
20%
FEWER
AD CLICKS
THAN THE AVERAGE USA FACEBOOK USER

$7.47
$8.63
$9.55
$11.86
$14.25
$17.90
18-24 25-34 35-44 45-54 55-64 65+
2018 CPM Rates by Age
65+costs140%morethan18-24

FACEBOOK’S REVIEW PROCESS
VERY AGGRESSIVE

BUILD FOREVER
RELATIONSHIPS
WITH RETARGETING

MUST-HAVE CUSTOM AUDIENCES:
1. Visitedspecific web pages (e.g.,businessline,topic)
2. Watched10+ seconds of videocontent
3. Engaged with posts/ads (FB or IG)
4. EMAIL LIST

CREATE CONTENT THAT SPARKS
CONVERSATIO
N

PERSONALIZE
IMAGERY TO
YOUR TARGET
AUDIENCE

COMBIN
E
LOOKALIKE
AND INTEREST
AUDIENCE TARGETS

AUTHENTI
C
PHOTOGRAPH
Y
HELPS RELATE TO
YOUR

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