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Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)

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Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)

  1. 1. Bloggers Go Native @Gottloeb
  2. 2. @Gottloeb Eric Gottloeb
  3. 3. Let’s discuss a few familiar stories… @Gottloeb
  4. 4. A Bloggers Tale @Gottloeb
  5. 5. Let’s shift gears @Gottloeb The Consumer’s Story
  6. 6. Pop up ads @Gottloeb
  7. 7. Page Take-Over Ad @Gottloeb
  8. 8. Right Rail Ads @Gottloeb
  9. 9. White Space Take-over @Gottloeb
  10. 10. The Consumer Story @Gottloeb
  11. 11. Now it’s your turn @Gottloeb
  12. 12. The Marketers Story @Gottloeb
  13. 13. Get to the point… @Gottloeb
  14. 14. Blogger Consumer Marketer @Gottloeb The Middle Ground
  15. 15. @Gottloeb
  16. 16. How does this really work? @Gottloeb
  17. 17. @Gottloeb Walgreens - Balance Rewards
  18. 18. The Blogger Program • 120 Bloggers • 120 Blogs • Over 8,000 pieces of content from blog syndication on Facebook, Twitter, Google +, Pinterest, and more @Gottloeb
  19. 19. @Gottloeb What They Blogged About • Three ways to register • Four ways to carry your card • Hundreds of ways to save • Thousands of items to buy with points
  20. 20. Blog @Gottloeb
  21. 21. How did we measure this? @Gottloeb
  22. 22. Share of Voice Comp 3% Comp 20% Balance Rewards 77% @Gottloeb
  23. 23. Search Engine Optimization @Gottloeb
  24. 24. 36 Million Impressions @Gottloeb
  25. 25. Additional Value – Feedback Loop • Where can I see how many points I have? • How do I collect points faster? • Do I have to carry my card with me everywhere? @Gottloeb
  26. 26. How does this connect? @Gottloeb
  27. 27. Thank You @Gottloeb

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