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Jay Baer
- 1. Facebook & Email Let’s be friends!
- 2. Don’t
- 3. 58 of Adults % in U.S. Check Email First Thing in ExactTarget
- 4. MORE CUSTOMERS - ON - FACEBOOK!
- 5. of corporate social marketers look at Facebook as a way to get new customers Wildfire 2012
- 6. We “Like” What We Like
- 7. of the Fans of Company Facebook Pages Are Current or Former Customers DDB
- 10. So does this! This helps me remember you!
- 12. integrate
- 13. Areas of Integration: Operations and Measurement Integration Channel & Audience Integration
- 15. similar metri csEmail subscribes = Facebook likes Email unsubscribes = Facebook unlikes or hides Email opens = Facebook Reach Email clicks = Facebook Engaged Users Email forwards = Facebook
- 17. Measure Cross-Channel Impact
- 18. valueFACEB OOK EMAIL through Determine TRUE Cost Per Email Sent Multiply by Unique Clicks = Cost Per Unique Email Click Calculate Total Facebook Engaged Users Multiply by Cost Per Unique Email Click =
- 19. Value Facebook Through Email .02 per email sent X 10% click rate = .20 cost per click X 86,151 Facebook Consumptions Monthly = Pagelever. com $17,230 in Facebook value http://ar.gy/Facebook (free worksheet)
- 22. channelaudience integration
- 23. nboxes are EXPLO DING Build a Touch- point Corral Email subscription Facebook like Twitter follow SMS sign up
- 24. Email Opt-Ins on Facebook
- 25. Promote Facebook in Email Confirmation
- 26. Promote Facebook in Email Unsubscribe
- 27. Gather Email Data with Social Log-in
- 28. of online buyers desire social sign-in Janrain
- 29. Create Email Segmentation Smart
- 30. of corporate email marketers include social icons in their emails Get
- 32. Test F-Commerce Inventory via Email Gilt
- 33. Promote Facebook Threshold Deals in Email Hydroflas
- 35. time of day day of week testing
- 36. Headline Testing Frontgat
- 37. Image Testing Frontgat
- 38. Use Facebook to Source Email Content Visit
- 39. Use Fan Posts as Email Content J Jill
- 40. Real-Time Integration Pageleve r.com With EdgeRank, the Rich Get Richer If You Have a Successful Status Update, Email it ASAP to Keep the Momentum Rolling Social Segmentation Helps Here
- 41. Promote Email (Pre-Launch) on Facebook CB2
- 42. to Integrate Facebook and Email
- 43. DO NOT eat all cookies at same time
- 45. Jay Baer Convince & Convert www.convinceandconver t.com www.jaybaer.com @jaybaer Facebook.com/Convince Convert Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Com Workshop, The Muppets Studio
Notas do Editor
- Socialfresheast branding
- Social media won’t kill email. Need an email account to even sign UP for social media.
- The Biggest Myth of Facebook Is the Ability to Create Customers Out of Thin Air
- Picture up a poseur?
- Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
- Yes, On Occasion Our Fans Interact With Our Status Updates, Giving a Digital “heads up” to Their Friends That Might Result In New Awareness For Our Brand. But This is the Exception
- Facebook Is An Opt-In Tool To Keep Our Brands Top Of Mind Among People Who Have Asked Us To Do So. So is email.
- Essentially, The Same Thing, Just One is Modern and Cool and the Other is Old, but Still Effective
- Integrate
- Muppet Hand Shake
- The Count. Facebook screen shot.
- Basketball assist image?
- The Count. Facebook screen shot.
- If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?
- Kermit Hand
- Muppet Hand Shake
- Use your Facebook landing tab as an email opt-in opportunityTest putting free content or special offers behind a “fan gate” with email sign-up
- Muppet Hand Shake
- Use email time of day testing to optimize Facebook status update scheduleTest nights!Use email day of week testing to optimize Facebook status update scheduleTest weekends!
- Use email subject line testing to optimize Facebook ad headlinesThe reverse also worksConsider ABCD subject line test in email (if your list is big enough)Facebook also enables multiple ads
- Images have a sizable impact on click through rate for Facebook adsTest multiple images (in combination with headlines) to determine best image for email
- Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
- Use the speed and interaction of Facebook to source content for email and your website Contest not usually necessary – just ASK
- Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
- Given the way Facebook’s Edge Rank (and now Graph Rank) formula works, likes and comments are critical to your content being above the fold – or at allStatus updates that are successful could be emailed (same day) to boost interactions even more, growing Edge Rank for the brand
- If the Strategy is Similar, the Outcomes are Similar, and the Measurement is Similar, Shouldn’t the Facebook People and the Email People in Your Company Be the Same People?