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APS1015 Class 1 - Introduction to Social Entrerpreneurship
1. APS 1015: Social
Entrepreneurship
Class 1: Introduction to Social
Entrepreneurship and Social Systems
Monday, September 9, 2013
1
Instructors:
Norm Tasevski (norm@socialentrepreneurship.ca)
Alex Kjorven (alex@socialentrepreneurship.ca
7. Agenda
• Class Intros
• Syllabus and Class Structure
• Ground Rules
• Defining Social Entrepreneurship
• What motivates the social entrepreneur?
• Break
• Introduction to Social Systems
• What did we learn?
• Next week
7
9. Class Rules
– Participation -
quality, not
quantity!
– No stupid questions
(only stupid
answers)
– Respect your
classmates – attend
and be punctual!
9
14. A test…
14
I am:
• A retailer
• Sells goods at rates affordable by low-income
individuals
• Employs individuals with barriers to employment
• Goals:
– 92% of imported goods from green
factories
– 95% of waste redirected from landfill
– Desire to be supplied 100% by renewable
energy by 2015
Social Enterprise or Not?
Facts:
• $115M raised for charity since 1995
($18M in 2009)
• Over 1,000 environmentally-
approved products on sale
• 1700 new jobs created in Canada in
2009
15. September 16, 2013 15
CONTENT
1. HOUSE KEEPING
2. WHYARE YOU HERE?
3. HOW DOES CHANGE
HAPPEN?
4. HOW DO I MAKE CHANGE?
16. September 16, 2013 16
QUESTION
WHYARE YOU INTERESTED IN
SOCIAL ENTREPRENEURSHIP?
42. Characteristics of disruptions
Fundamentally change the economics:
• Initial products are less good, but good enough
• Less profitable (lower margins), but higher
volume
• Ultimately grow the market by servicing non-
consumers
Results:
• Increased access
• Drive costs down
NORMAdd link to sourceCourse is about SE. Ask, “who has heard the term social entrepreneurship? – show of hands (where did you hear it? what does it mean?)Focus is on what SE is, and how it is used in practice
NORMOur goal – to get students in a position to start a social enterprise by the end of the courseWe will give you the theory because you need it, but we want to emphasize the practiceWe’ll give you the tools, evaluate you on it, and will give you a chance to pitch your idea to actual investors (and give you exposure to real entrepreneurs)We’ll get into more detail when we go through the syllabus
NORMWhat I doEducationConnection to SE
NORMTask: Ask the class, “give me your name, and an aspect of your personality that you think makes you a prospective (social) entrepreneur”
NORM Start with some introductions so we can get to know who you are then we will review the syllabus and class structure ground rules for the class first part of the lecture before the break will be on social entrepreneurship – defining it, providing examples, and introducing some of the key themes that we will talk about further in the course the second part of the lecture – after the break – will focus on social enterprise… definitions, examples, and setting the stage for later lectures we’ll then review what we learned, and prep for next week’s lecture
NORM & KARIMCover:Course objectives – balancing macro and micro (theory and practice)Term assignmentWeek-by-week – note that class schedule may change due to availability of guest speakersOverview – NormReadings - Karim
NORMThings to DoEdit list directly on the slide (if changes are suggested)Demonstrate the 5 fingers rule:5 Fingers – It’s a great idea and I will be one of the leaders in implementing it.4 Fingers – I think it’s a good idea/decision and will work for it.3 Fingers – I’m not in total agreement but feel comfortable to let this decision or a proposal pass without further discussion.2 Fingers – I am more comfortable with the proposal but would like to discuss some minor issues.1 Finger – I still need to discuss certain issues and suggest changes that should be made.Fist – A no vote - a way to block consensus. I need to talk more on the proposal and require changes for it to pass
NORM Start with some introductions so we can get to know who you are then we will review the syllabus and class structure ground rules for the class first part of the lecture before the break will be on social entrepreneurship – defining it, providing examples, and introducing some of the key themes that we will talk about further in the course the second part of the lecture – after the break – will focus on social enterprise… definitions, examples, and setting the stage for later lectures we’ll then review what we learned, and prep for next week’s lecture
NORM Start with some introductions so we can get to know who you are then we will review the syllabus and class structure ground rules for the class first part of the lecture before the break will be on social entrepreneurship – defining it, providing examples, and introducing some of the key themes that we will talk about further in the course the second part of the lecture – after the break – will focus on social enterprise… definitions, examples, and setting the stage for later lectures we’ll then review what we learned, and prep for next week’s lecture
NORMTask: Get class to think of one word they would use to describe entrepreneurship Write down words on the board
NORMIs Walmarta social enterprise – reason for, reason againstGoal – to distinguish SE from CSR, charity, etc
