This presentation slide was used for Information and Media Course for the 24th Ship for World Youth Program (http://www.shipforworldyouth.org/), taken place at Yoyogi, Olympic Center, Japan | Jan. 26, 2012

1. #swy24
24th Ship for World Youth Program
Information & Media course session
“How social media has been
accelerating social movement”
Jan. 26th, 2012
Hiroyasu Ichikawa
SocialCompany, Inc.
@socialcompany

2. About myself : Hiroyasu Ichikawa (ichi)
ex-PY of 6th and NL of 16th
http://jp.linkedin.com/in/hiroyasuichikawa

3. ■weekly column: “Social Business Frontline”

4. !
About myself : passion for “social entrepreneurship”
internship experience at innovative non-profit
organization “Common Ground” in 1995

5. About myself : passion for “media and community”
my “bible” magazine since 1995- present

6. “How social media has been accelerating
social movement”
【1】 Overview-Growing impact of social media
(data & fact)
【2】 Framing “Social Media for Social Change”
movement with 7 points
【3】 6 categories of Big “Social Good” trends
【4】

7. 【1】 Overview-Growing impact of social
media (data & fact)

8. What is Social Media?
“Any technology or practice that lets
us share (content, opinions, insights,
experiences, media) and Have a
conversation about the ideas we care
about.”
Source: Socialbrite
http://www.socialbrite.org/glossary

9. 【1】 Overview-Growing impact of social media (data&fact)

10. 【1】 Overview-Growing impact of social media (data&fact)
■More than 800 million active users (350 million mobile access )
■More than 50% (-500million) users log on to Facebook in any given day
■Adding 20 million users every month…, expected to reach 1 billion in 2012

11. 【1】 Overview-Growing impact of social media (data&fact)

12. 【1】 Overview-Growing impact of social media (data&fact)
■200 million account globally (about 50 million login daily)
■Average numbers of tweet /day ＝250 million（20 % of them coming from Japan)

13. 【2】 Framing “Social Media for Social Change”
movement with 7 points,
Reflecting Tunisia, Egypt, London, Japan….

14. 【2】 Framing “Social Media for Social Change” movement with 7 points
Disaster /
Earthquake
Democratic movement
/riot / protester

15. 【2】 Framing “Social Media for Social Change” movement with 7 points
① Viral movie & picture using YouTube, facebook
② Use of Twitter hastag - “#”
③ Crisis Mapping （Ushahidi）
④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…）
⑤ Power of Global mainstream media and influential blog sites
⑥ Leaderless leadership, facilitation
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…

16. 【2】 Framing “Social Media for Social Change” movement with 7 points
① Viral movie & picture using YouTube, facebook
Mohamed Bouazizi (Tunisia)
Tahrir Square(Egypt) 2/11/2011
Wael Ghonim (Egypt)
Tahrir Square(Egypt) 1/25/2012

17. 【2】 Framing “Social Media for Social Change” movement with 7 points
① Viral movie & picture using YouTube, facebook

18. 【2】 Framing “Social Media for Social Change” movement with 7 points
② Use of Twitter hastag - “#”

19. 【2】 Framing “Social Media for Social Change” movement with 7 points
② Use of Twitter hastag - “#”
The very first tweet with #jan25
Tweets including #jan25 on 2/11

20. 【2】 Framing “Social Media for Social Change” movement with 7 points
② Use of Twitter hastag - “#”

21. 【2】 Framing “Social Media for Social Change” movement with 7 points
③ Crisis Mapping （Ushahidi）

22. 【2】 Framing “Social Media for Social Change” movement with 7 points
③ Crisis Mapping （Ushahidi）
Ushahidi has been deployed over 130 countries

23. 【2】 Framing “Social Media for Social Change” movement with 7 points
④ Realtime curation (Storify, Togetter, Scoop.it, Wiki, etc…）
*jounalist Andy Carvin tweeted more than 400
times / day right after democratic movement
started in Tunisia and Egypt

24. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑤ Power of Global mainstream media and influential blog sites

25. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑥ Leaderless leadership, facilitation
Wael Ghonim
“No one is hero.
Power of People is much stronger than People in Power.”

26. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…

27. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…

28. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…
「Keep Aaron Cutting」collected 35,000
pond in 2 days after tweeted 9,000 times

29. 【2】 Framing “Social Media for Social Change” movement with 7 points
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…

30. 【2】 Framing “Social Media for Social Change” movement with 7
points
⑦ matching service using social media
*missing people’s info, aid stuff, donation, idea…
Open brain storming to discuss possible solution
「Operation Cup of Tea」gathered
330000 pictures on Facebook as a protest of
for the future of Egyptright after revolution
violence in London riot. 50,000 ideas were submitted in a week)

31. 【2】 Framing “Social Media for Social Change” movement with 7
points - What’s behind?
Economic Recession, disaster
has affected consumption style,
mind-set, bringing share
economy
Rapid evolution of web Participating in social
technology & mobile devices Problem-solving and
has changed charity, volunteer activities
communication style have been widely accepted

32. 【3】 6 categories of Big “Social Good” trends

33. 【3】 6 categories of Big “Social Good” trends
【2】Social Risk
management
【1】Activism 【3】Media
【6】Individual
【4】Social Finance 【5】Open Business >
company, organization

34. 【1】Activism
Arab Spring, Occupy Wall Street movement….
What is a new way of solving problems, fixing systems

35. 【2】Social Risk Management
Earthquake, and several disasters made us think
“risk-management”, which lead to create various services…

36. 【3】Media
Anyone could create media contents easily these days.
We are figuring out how to cope with mass of information, and
traditional media organization are forced to adjust, and find a new
way to survive.
What are the media literacy we need to have, and what are the
tool to tackle with?

37. 【3】Media: things to be considered : “Filter Bubble”
privacy, digital / literacy divide, etc…

38. 【4】Social Finance
Thanks to Social Media and Micro-funding mechanism,
the idea of donation and investment have changed
dramatically. What are the cutting edge trend of the
movement?

39. 【5】Open Business
Business activities are required open-ness and transparency,
and often business with “cause” bring many sympathy as a
form of “RT” and “like” from customers.

40. 【6】Indivisual>Company / Organization
Empowered with social media and mobile devices,
new life and work style have emerged, such as
nomad workering, co-working space, share economy…

41. ■Practical tips for action 
Idea！
Curation & Blog -‐‑‒-‐‑‒-‐‑‒-‐‑‒-‐‑‒Your Own Media
Build & Manage your Online Community
Meetup! Online to Offline
Learning community (on & off)
Start Company, NPO, Conference
Movement begins

42. NetSquared Tokyo
Global Network of communities to meetup to discuss how social media
could be utilized to empower NPO, social beneficial organizations
more than 80 cities around the world
www.netsquared.org

43. Thank you!
Hiroaysu Ichikawa
SocialComapny, Inc.
www.socialcompany.org
Twitter: @soialcompany
Facebook: /hiroyasu.ichikawa