A platform that helps brands create and amplify content in 22 official Indian languages. Creating a strong multilingual strategy isn’t about simply translating your existing messaging into a number of different languages. As internet connectivity and availability of affordable smartphones in tier and tier 3 towns increase, many brands will witness a shift in their target markets. Speaking to these growing audiences involves a deep understanding of their interests, lifestyles and culture. 22 Languages helps brands gear up for this changing market, right from the strategy, campaign ideation, communication to monitoring the campaign. 22 Languages will work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. Be it for their social media, video content, performance ads or even websites and mobile applications.

1. 5/09/2018

2. Marketing in languages crucial to reach diverse markets
A platform that helps brands create and amplify content in 22 official Indian languages.
Network of language writers tor each the next billion in
their own language.
Create ads, website content, social media posts, apps
and blogs in local languages.
Perfect to reach consumers that have hitherto not
been addressed.

3. 3ROI Driven Digital Marketing
Why your Brand needs a multi-lingual promotion strategy
Indian language internet
users and growing
234 million
Growth in Indian language
searches on Google
2.5 times
New internet users will be
Indian language users
10X
of English users by 2021
9 out of 10
Indian language internet
users will be more than

4. 4ROI Driven Digital Marketing
Language internet users will account for 75% of Indian Internet users by 2021
Hindi Internet users alone will exceed
English users by 2021!
Marathi, Bengali, Tamil and Telugu internet
users are expected to be 30% of the users

5. Platforms for promotions

6. Development process
Understanding the
consumer to
identify the
languages
Ideating &
finalizing
Multilingual
strategy, pre
campaign planning
Content Creation
in the identified
languages
Campaign
execution and
management
Monitoring the
campaign to track
results

7. Proven success cross sectors & platforms
Over 80,000 FB shares for Hindi video, compared to
3,000 shares for identical English video
Engagement for Cholamandalam Finance
25x
https://www.facebook.com/CholaFinance/videos/1332554956864737/

8. Proven success across sectors & platforms
90% increase in leads through localised vernacular
ads
Increased leads for Casa Grand Builders
90%

9. Proven success across sectors & platforms
An unprecedented 750,000+ views for Tamil
language YouTube video
Higher visibility for Murugappa Group
750,000+

10. Proven success across sectors & platforms
Increased Sales & Greater Penetration for Himalaya
Hindi app combined with packaging in Hindi enabled new
customer acquisition in Hindi speaking heartland
Orders now being received from villages on 800
population on the app for fulfillment paid for on Paytm

11. Delivering results for clients across sectors
REAL ESTATE HEALTHCARE CORPORATES

12. Casagrand uses Indic creatives to reach potential buyers cost-effectively
https://www.socialbeat.in/blog/vernacular-ad-strategy/
This approach delivered
significantly higher leads
and a CPL that was
60 percent lower
than that of normal display
creatives.

13. Finalist for Google Premier Partner Awards
Shriram Properties Google Innovation Case Study and how they leveraged a multilingual strategy

14. 14ROI Driven Digital Marketing
Language work showcase
Websites
Videos
Social + Influencers in Hindi
Content
Ads

15. Example of Tamil Website for CasaGrand

16. Sample Tamil Landing Page

17. Landing Page in Bengali for Shriram Properties

18. 18ROI Driven Digital Marketing
Showcase our work
Websites
Videos
Social + Influencers in Hindi
Content
Ads

19. Our Award Winning Video Campaign for Murugappa in Tamil
Tamil is currently the most used regional
language in India among internet users with
42% while Hindi follows with 39 percent.
“The goal of the video was to effectively
utilise humour to spread a message about
responsible sharing on the internet and to
be a good ‘netizen’.
Click to watch the campaign
Our Award Winning Video Campaign for
Murugappa Group that went Viral with
16M views and 1.5K shares across all
platforms

20. Interactive Video for Muruguppa
http://lifeonline.co/interactive-video/murugappa/
of video content is
consumed by cities
outside the top 6
cities in India
60%

21. 90% of time spent on digital videos in India is in regional languages

22. 22ROI Driven Digital Marketing
Showcase our work
Websites
Videos
Social + Influencers
Content
Ads

23. Social Media: engaging multi-lingual content is key

24. Bi-lingual creatives help in engaging users
Client: Kovai Pazhmudir Nilayam

25. 61% increase in reach with posts in Hindi
Reach - 45,757
Engagement - 16,822
Reach - 60,513
Engagement - 15,344
Reach - 73,884
Engagement - 22,307
Client: Sundaram Mutual Funds

26. 26ROI Driven Digital Marketing
We specialize in language content to reach growing online language user base
7558 Reach
856 Engagement
3934 Reach
326 Engagement
61% more engagement for Tamil post
Client: Hyundai

27. 27ROI Driven Digital Marketing
Creation of language social media posts in across sectors

28. 28ROI Driven Digital Marketing
Content created in 6 Languages for Bijlipay

29. 29ROI Driven Digital Marketing
We work with Influencers across languages and categories

30. 30ROI Driven Digital Marketing
Showcase our work
Websites
Videos
Social + Influencers in Hindi
Content
Ads

31. Hindi Blogs for Citibank amplified across channels
234 million Internet users in India consume
content in the local language
Google data shows 94% growth rate for
Hindi content consumption
37% Indians prefer using the Internet in
their local languages
An English creative gets 0.1% to 0.15%, a
language creative can get 0.4-0.5% CTR

32. Reaching new audiences by creating content in local languages

33. 33ROI Driven Digital Marketing
Showcase our work
Websites
Videos
Social + Influencers in Hindi
Content
Ads

34. 88% of Indian language internet users are more likely to respond to digital ads
in their local language

35. Bumper ads in languages for YouTube
Share of digital advertising in
local languages is expected
to increase from
5% to about 35%
in 2021

36. Cost Per Lead is 78% lower with Tamil Ads

37. 37
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