Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy. With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for. Content amplification strategies Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content. If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.

1. 13 Content Amplification Strategies to effectively
promote your content
by Rohit Uttamchandani

2. Why content amplification is essential

4. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/

6. Content
Marketing
Ideation + Creation + Publishing

7. Content
Marketing
Ideation + Creation + Publishing
+
Promotion
=

10. Content Amplification Strategies

11. Implementing these strategies helped reach nearly 500 organic
views/month & over 850 flares within 7 weeks of this blog being published

12.  1. Respond to questions on Quora

13. Respond to questions on Quora

14.  2. Tweet various different snippets from your content
Tweet the title, Ask a question, Make a statement, Cite a statistic, Use different images

15.  Tweet various different snippets from your content
Have a content promotion plan
Image Courtesy - https://blog.kissmetrics.com/

16. Search for roundup + <your industry> or “weekly roundup “+ <your industry> on Google & Twitter;
Limit search results to the past month on Google for best results
 3. Get featured in industry roundups
Step 1 – Find popular roundups in your industry/category

17. Get featured in industry roundups
Step 2 – Reach out to them and suggest your content

18. Get featured in industry roundups

19.  4. Contact people who have shared similar content
Listen and pitch in on conversations related to the subject

20.  5. Link to relevant sites/Mention entities when sharing

21.  Link to relevant sites/Mention entities when sharing

22.  6. Use Sniply to leverage the reach of content from more reputed sources

23. Use Sniply to leverage the reach of content from more reputed sources

24. Use Sniply to leverage the reach of content from more reputed sources

25.  7. Post on relevant Google+ Communities

26.  8. Post on relevant LinkedIn Groups

27. Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
 9. Contact People Who Have Linked to Similar Content
Step 1 – Search for best competitor content

28. Use backlink checker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinks to
competitor content
 Contact People Who Have Linked to Similar Content
Step 2 – Find backlinks to this content

29.  Contact People Who Have Linked to Similar Content
Step 3 – Reach out and suggest your content

30.  Contact People Who Have Linked to Similar Content

31.  10. Promote on Content Discovery services – StumbleUpon, Outbrain,
Taboola

32.  Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola

33.  11. Post on relevant Industry Forums
Search for relevant industry forums in your niche
For best results, stick to active forums where conversation is recent

34.  12. Turn content into a ppt/pdf and upload on slideshare
Widens your reach by reaching out to a new audience

35.  13. Leverage the reach of Influencers
Leverage the reach of influencers for your blog with www.influencer.in

36. Analytics

37. Analytics – Google Search Ranking
Rank 1
Rank 8

38. Analytics – Organic Impressions & Clicks

39. Analytics – Growth in organic traffic

40. team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
Digital Marketing. Focus on Results.
Follow us
Happy Content Marketing!