Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.

1. School of Visual Concepts Social Media Strategies and Programs for Marketers - 201 Level Section 2 May 18, 2011 Andy Boyer & the Social3i Team

2. Using Data to Build Community School of Visual Concepts Seattle Washington Wednesday, May 18, 2011

3. Part I

4. Reality TV & the real-time-web Wednesday, May 18, 2011

6. Reality Television and Social Media

7. Realitynation.com

8. Measuring success

9. Discussion

10. Challenges

11. Opportunities

13. Lead Measurement Science Practice

14. Web Analytics, Digital Media, PR & Advertising

15. Rugby Coach and Chile Pepper Connoisseur

16. Matt Calder – Real Networks

17. Sr. Product Manager, Consumer Video Services

18. Digital Media Technology, Web Products, Community Management

20. American Idol – Social Media Snapshot 1,019,633 Mentions …reach 1,570,257,209 People Last 90-days: Keyword query = "american idol“

21. Realitynation.com content that connects

22. Live Feeds

23. Interactive Content

24. Interactive Content

25. Measuring success

26. Measuring Success Most business that are looking to scale their social media programs will evaluate success using two types of Metrics. Marketing efficiency metrics Revenue generating metrics

28. improved rankings

29. Reach

30. Followers, fans, forwards, invites, shares RT’s

31. Customer Insight

33. fans, followers, bookmarkers, commenters, members, subscribers, downloaders

34. Leads

35. People who have expressed interest, in the public domain, and whom you could follow up with

36. Sales

37. Tracked via click-stream link activity

39. Part II

40. Social Media Measurement Tools and Tips Wednesday, May 18, 2011

42. Sophisticated Publisher APIs

43. Real-time data can be configured to curate UGC as it happens.

44. Tracks established social media KPI’s and has a KPI App Library

45. Allows multiple users to immediately engage with important conversions via the engagement dashboard.

46. Spam hygiene requires significant time investment by the tool operator

48. Dashboard similar to [google analytics]

49. Monitors all major social platforms

50. Engagement workflow, email and reporting capabilities are good.

51. Spam hygiene requires significant time investment by the tool operator

54. Social3i Consulting 711 6th Avenue North Suite 200 Seattle, WA 98104 xavier@social3i.com www.social3i.com social3i insight | ideation | influence