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HOW TO ATTRACT MORE USERS
The evolving story of the Eurapco IBM Connections platform 	
Sandra Bühler, Belsoft Collaboration, @SandraCH
Marta Alvarez de la Campa, Eurapco, @MA_delaCampa
PLATINUM	SPONSORS	
GOLD	SPONSORS	
SILVER	SPONSORS	
BRONZE	SPONSORS
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
Introduction
1. About	Belso<	Collabora@on	and	Eurapco		
2. From	400	users	to	2.000	in	less	than	3	years	
3. Special	customisa@ons		
4. User	feedback	and	way	forward	
5. Re-launch	of	plaSorm
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
1. About Belsoft Collaboration AG
We	focus	on	customer	needs	
and	help	them	to	be	more	
effec@ve	and	successful
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
1.  About Eurapco
Eurapco activities include:
o Knowledge exchange
o Joint business
o Management development / education
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
Our	main	challenges...		
1.  About Eurapco
POSITIONING:		
E-join	is	on	top	of	their	own	company	
pla@orms/intranets	
PRIORITIES:	
All	our	users	have	their	primary	jobs	
and	Eurapco	is	on	top...	
NOT	ONE	BUT	8:	
We	are	a	very	large	alliance	formed	
by	many	different	companies...
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
2.  From 400 users to 2.000 in 3 years
E-join	
Knowledge	
exchange	
educa@on	
events	
Full	
customer	
experience	
The	success	
of	working	
together	
Co-crea@on	
saves	@me!	
Project	community	
Group	mee@ng	process	
Benchmarking
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
3.  Special Customization
Ø 	Following	communi@es	automa@cally		
				when	joining	
Ø Automa@c	members	of	communi@es:		
- 	Eurapco	
- 	Help	
- 	ETO:	Eurapco	Trend	Observatory
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
4.  User feedback and way forward
VALUE	
= Perceived	benefits	
- Perceived	costs	
1.  	CollaboraQon	features:	work	together	in	projects		
2.  	Transparency	
3.  	Secure	pla@orm	–	confidenQal	informaQon	
4.  	Repository	of	documents	
5.  	Full	event	cycle:	registraQon,	documents,	parQcipant	list	
6.  	Database	for	network	and	knowledge	
1.  Not	user	friendly		
2.  Difficult	to	use		
3.  Difficulty	to	find	relevant	informaQon	
4.  Too	many	and	too	complex	funcQonaliQes	
5.  I	don´t	have	Qme!	Email	is	easier	and	quicker!	
6.  Technology	problems:	browser	versions,	slow...	
7.  One	extra	password	to	remember!	
8.  Too	many	email	noQficaQons		–	Hate	Newslecer!	
9.  Is	there	an	App?	Really?
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
4.  User feedback and way forward
-3	VALUE!	6	
- 9	
=
USER	ADOPTION
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
4.  User feedback and way forward
ADAPT	THE	TECHNOLOGY	TO	THE	USER	NEEDS
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
5.  Re-launch of platform (1/3)
Ø 	IBM	ConnecQons	6	
	
Ø 	IBM	ConnecQons	Customizer	
				(Muse)		
	
Ø 	Simplifying	user	experience
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
5.  Re-launch of platform (2/3)
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
5.  Re-launch of platform (3/3)
Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017
5.  What we are looking forward to
PLATINUM	SPONSORS	
GOLD	SPONSORS	
SILVER	SPONSORS	
BRONZE	SPONSORS
How to attract more users – The evolving story of the Eurapco IBM Connections platform

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How to attract more users – The evolving story of the Eurapco IBM Connections platform

  • 1. Vienna, November 16-17 2017 HOW TO ATTRACT MORE USERS The evolving story of the Eurapco IBM Connections platform Sandra Bühler, Belsoft Collaboration, @SandraCH Marta Alvarez de la Campa, Eurapco, @MA_delaCampa
  • 3. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 Introduction 1. About Belso< Collabora@on and Eurapco 2. From 400 users to 2.000 in less than 3 years 3. Special customisa@ons 4. User feedback and way forward 5. Re-launch of plaSorm
  • 4. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 1. About Belsoft Collaboration AG We focus on customer needs and help them to be more effec@ve and successful
  • 5. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 1.  About Eurapco Eurapco activities include: o Knowledge exchange o Joint business o Management development / education
  • 6. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 Our main challenges... 1.  About Eurapco POSITIONING: E-join is on top of their own company pla@orms/intranets PRIORITIES: All our users have their primary jobs and Eurapco is on top... NOT ONE BUT 8: We are a very large alliance formed by many different companies...
  • 7. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 2.  From 400 users to 2.000 in 3 years E-join Knowledge exchange educa@on events Full customer experience The success of working together Co-crea@on saves @me! Project community Group mee@ng process Benchmarking
  • 8. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 3.  Special Customization Ø  Following communi@es automa@cally when joining Ø Automa@c members of communi@es: -  Eurapco -  Help -  ETO: Eurapco Trend Observatory
  • 9. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 4.  User feedback and way forward VALUE = Perceived benefits - Perceived costs 1.  CollaboraQon features: work together in projects 2.  Transparency 3.  Secure pla@orm – confidenQal informaQon 4.  Repository of documents 5.  Full event cycle: registraQon, documents, parQcipant list 6.  Database for network and knowledge 1.  Not user friendly 2.  Difficult to use 3.  Difficulty to find relevant informaQon 4.  Too many and too complex funcQonaliQes 5.  I don´t have Qme! Email is easier and quicker! 6.  Technology problems: browser versions, slow... 7.  One extra password to remember! 8.  Too many email noQficaQons – Hate Newslecer! 9.  Is there an App? Really?
  • 10. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 4.  User feedback and way forward -3 VALUE! 6 - 9 = USER ADOPTION
  • 11. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 4.  User feedback and way forward ADAPT THE TECHNOLOGY TO THE USER NEEDS
  • 12. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 5.  Re-launch of platform (1/3) Ø  IBM ConnecQons 6 Ø  IBM ConnecQons Customizer (Muse) Ø  Simplifying user experience
  • 13. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 5.  Re-launch of platform (2/3)
  • 14. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 5.  Re-launch of platform (3/3)
  • 15. Social Connections 11 Chicago, June 1-2 2017Social Connections 12 Vienna, November 16-17 2017 5.  What we are looking forward to