2. The Problem People want to drink local, high quality craft beers People are often forced to drink a fizzy yellow beer type substance instead No focus on sustainable brewing practices
3. The Solution Passionate and creative brewers who are as much artists as they are entrepreneurs A socially responsible brewery that is run on renewable energy Delicious hand crafted beers
4. SWOT Strengths: Unique and high quality hand crafted beers, our ability to quickly adapt to changes in the market. Weakness: Our small size, as we cannot operate economies of scale like the larger brewers. Opportunities: Endless for a creative company that brews great beers like us. Threats: The weather which can affect our supplies, and our competition.
5. Conclusion Beer has been around for over 10,000 years 100 years ago in America there were over 3000 small privately owned breweries, now there is only half that. Craft Beer sales increased in the recession economy Simply put, people love our beers!
