The document discusses a study conducted to understand the effects of the 4 P's (product, price, place, promotion) on noodle brands in rural areas. Primary data was collected through an informal survey using a questionnaire in 4 rural locations, with a sample size of 70. The study found that MAGGI and YIPEE were the most consumed noodle brands in rural areas. People chose brands based on their moods and were brand conscious of MAGGI due to TV advertisements. The document recommends that companies focus more on rural areas and advertisements like posters and handbills to increase brand awareness of noodles among rural consumers.

2. To understand the effect of 4 P’S on noodle brand.
To know the product factors influencing noodle brands.
To know the price factors influencing noodle brands.
To know the place factors influencing noodle brands.
To know the promotion factors influencing noodle brands.

3. SOURCES OF DATA COLLECTION
Primary sources- Informal survey of customers in
Rural areas like Aonla,Bhamora,Meerganj and Devchara.
Data collection tool-Questionnaire
Sampling technique- Convenience sampling
Sample size- 70
Research Methodology-Descriptive Research
Methodology

4.  MAGGI and YIPEE is more consumed in rural
areas.
 People are used to eat noodles in rural areas as
per their moods.
 They are also brand conscious used to eat
MAGGI.
 They come to know about these brands from TV
advertisement.

5.  Companies should focus more on rural areas so
that customers should come to know about
different brands.
 Companies should focus more on poster and
handbill advertisement so that customers get
knowledge about noodles.
 In future, there will be increase in consumers of
noodles in rural areas and they become more
brand conscious.

6. THANK YOU…