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This Presentation Courtesy of the
                            International SOA Symposium
                            October 7-8, 2008 Amsterdam Arena
                            www.soasymposium.com
                            info@soasymposium.com


                                          Founding Sponsors




Platinum Sponsors




Gold Sponsors         Silver Sponsors




                        ILOG BRMS
                     for BPM Solutions
                Are your business processes « ready for
                           improvement » ?


                                                    Larens Oliver Taurin
                                                  Laurent Olivier Tarens
                                                   Laurent Olivier Tarin
                                                   Product Marketing Manager
                                                              Business Rules




                                                                               1
Agenda

   Business Rule Management System / BPM in short
   Decision intensive Business Processes
   Transparent Decision Services
   Methodologies and best practices
   Conclusion




                       Copyright© 2007 - ILOG, Inc., All Rights Reserved                      3




BRMS in Short
  Business Rule Management Systems (BRMS) allow
   organizations to define, deploy, monitor and maintain
   decision logic that is used by operational systems.
  A BRMS includes:
     A repository allowing decision logic to be externalized from core
      application code
     Tools allowing business experts to define and manage decision
      logic
     A runtime environment allowing production systems to access
      and execute decision logic managed within the BRMS


        Rules
          +
       Metadata

       Repository                      Rule Authoring                      Execution Engine

                       Copyright© 2007 - ILOG, Inc., All Rights Reserved                      4




                                                                                                  2
The Decision Intensive Process




         Streamlined process
         works fine today…

                        • Until
                                •New Product
                                •New Policy
                                •New Regulation
                                •New Pricing Rules / Model
                                •New Scoring Rules / Tables
                        • …


                   Copyright© 2007 - ILOG, Inc., All Rights Reserved   5




The Decision Intensive Process




                  Streamlined workflow
                   works fine until…




               Your ‘streamlined’ process in x months




                   Copyright© 2007 - ILOG, Inc., All Rights Reserved   6




                                                                           3
The Nightmare Intensive Process




                       Streamlined workflow
                        works fine until…




                    Your ‘streamlined’ process in x months
                      Your ‘streamlined’ process in x years



                        Copyright© 2007 - ILOG, Inc., All Rights Reserved   7




Process Improvement with BRMS

  Processes are too complex to maintain
     Simplify processes diagrams by extracting decision-making
  Cost per transactions is to high
     Increase decision automation
  Update Lifecycles are too long
     Manage short life cycle decisions from outside the process
  Business users are not involved enough
     Give more control to business teams to maintain processes
  Business policies are not shared across processes or
   applications
     Manage business policies as an enterprise asset

                        Copyright© 2007 - ILOG, Inc., All Rights Reserved   8




                                                                                4
Externalize your business decisions




          Validation

                                               Eligibility



Transparent Decision Service

                                                                             Pricing

                         Copyright© 2007 - ILOG, Inc., All Rights Reserved             9




  Transparent Decision Services supporting complex
                     decisions




                                                                                       10
                         Copyright© 2007 - ILOG, Inc., All Rights Reserved




                                                                                            5
Business Decision supported by TDS

   The Transparent Decision Service (TDS):
     Out of the box Business Rules Based Web Service
     Able to automate complex decisions
     Easy to understand and to maintain by non-IT skills
     Accurate execution reports
     Easy to adapt to apart from a BPM process
     Easy to integrate with any BPM processes
      supporting WSDL




                       Copyright© 2007 - ILOG, Inc., All Rights Reserved                           11




Automating complex decisions

                                                                           Business Rules




                                                                                  Decision trees




                                      TDS
           Decision Tables




                       Copyright© 2007 - ILOG, Inc., All Rights Reserved                           12




                                                                                                        6
TDS: The connection point to the BPM

                                                                                                   BRMS

                                                                                       Improve BPM
                                                                                      Maintenance by

                                                                 User Tools        empowering business
                                                                                           teams

                                Design time
                                                                                   Policies are extracted
                                                                                      and stored in a
                                                                                     Rule Repository
                                                              Rule Repository


                                 Execution time
                                                                                   Stand alone Execution
                                                                                    Server which allows
                                                     OOTB
                                                                                     easy re-use of rule
                                                                 Execution
                                                                                  based decision services
                                    Transparent                   Server
                                  Decision Service                                   across processes
                                       (TDS)



   Business Process                                                    Business Decisions

                        Copyright© 2007 - ILOG, Inc., All Rights Reserved                                   13




Change once, impact anywhere

                                                                                                   BRMS




                                                                                         User Tools




                                                                 Transparent
                                                               Decision Service
                                                                                       Rule Repository
                                                                    (TDS)




                                                                                          Execution
                                                                                           Server



   Business Processes                                                             Business Decisions

                        Copyright© 2007 - ILOG, Inc., All Rights Reserved                                   14




                                                                                                                 7
Redefined process change cycle




         Business                                                  Technical
      Decisions / Policies                                       Tasks / Flow
        Days / Weeks                                           Months / Years

                       Copyright© 2007 - ILOG, Inc., All Rights Reserved                            15




Understanding the decision
   Les business rules reports
                               Information on the data
                             required as input or output
                              for the service execution




                                                                     Comprehensive service
                                                                 documentation contains all the
                                                                  rules artifacts composing the
                                                                  business policy like Decision
                                                                             Tables …




                                                                           …or easy to understand
                                                                                action rules




                                        10/22/2008
                         Copyright© 2007 - ILOG, Inc., All Rights Reserved                          16




                                                                                                         8
Auditing the decision

   Every rule fired clearly appears in the report
                                   Business report
                                   where rules can
                                 push business level
                                  trace messages




    Execution report
   providing detailed                                        Every executed rule
   trace information                                         can be traced in the
                                                              execution report
                                                                               Examples of customized rules execution reports


                        Copyright© 2007 - ILOG, Inc., All Rights Reserved                                               17




Managing Change




                                                                                      Business users can
                                                                                        track changes
                                                                                       between different
                                                                                       decision versions




                        Copyright© 2007 - ILOG, Inc., All Rights Reserved                                               18




                                                                                                                                9
Methodology and best practices




                                                                                                                               19
                                          Copyright© 2007 - ILOG, Inc., All Rights
                                                        Reserved




Predicting change in decision intensive
processes
    Embedded VS externalized design:

                                                                                                           Request for a
                                                                                                         Medical Certificate
                                                                                          Yes
                                                                     Evaluate
                                                                                           Required
                                                                      Medical             Certificate?
                 No                                                 Requirement

               Age > 40 ?                                                                  No
                                                                                                             Next Step

   Yes           Yes
                              Request for a                               IF
 State = CA?                                    Next Step                   The state of the residence of the borrower
                            medical certificate
                                                                          is CA
    No            Yes                                                       And The age of the borrower is greater
                                                                          than 40
               Age > 50 ?                                                 THEN
                                                                            The case requires a Medical Certificate

                  No                                                      IF
                                                                           The age of the borrower is greater than 50
                                                                          THEN
                                                                           The case requires a Medical Certificate
                 BPM alone                                VS                         BPM + BRMS
                                      Copyright© 2007 - ILOG, Inc., All Rights Reserved                                        20




                                                                                                                                    10
Identifying Business Decisions

                       B
                       u
                       s
                       i
                       n
           Ownership



                       e
                       s
                       s




                       IT




                                         Low                                                High
                                                         Change rate
                                              Copyright© 2007 - ILOG, Inc., All Rights Reserved                                            21




More than 70 BPM references…
Customer               Process        Pains                            BPM - Decision Service         Results using ILOG BRMS


                       Insurance      • Policy based on                Underwriting and pricing       • 75% of submissions managed
                       underwriting   underwriter judgment             decision service               in a STP
                                      • Regulatory and                                                • Fast and regular deployment
                                      compliance complexity                                           cycles
                                      • Dispersed policies


                       Mortgage       • Legacy systems                 • Validations/workflow         • Better response time to
                       Lending        automating specific areas        routing                        business requirements – faster
                                      of the organization.             • Product factory/credit       development cycles & process
                                      • Little/no business             policy                         deployment
                                      participation/control in         • Document decisioning         • Empowered business users –
                                      application evolution                                           flexibility and user-friendliness
                                      • Poor IT understanding
                                      and service to the
                                      business needs
                       Social         • Fragmented systems             • IBM/FileNet P8 to            • Better service delivered to the
                       benefits       with inconsistent data           manage the application         citizens: less interactions, clear
                       eligibility    meant decisions to grant         process end-to-end             and fair application process
                                      benefits were not                • ILOG JRules to               • Consistency
                                      consistent from one              determine the eligibility of   • Transparency
                                      centre to another                applicants to social           • Flexible decision
                                      • Several departments            benefits                       implementation
                                      but no clear “interface”
                                      for the citizens



                                              Copyright© 2007 - ILOG, Inc., All Rights Reserved                                            22




                                                                                                                                                11
Return on experience


 Process                                                   BPM alone                Coupled with a BRMS



              Cycle time to validate an order                3 days (manual)        30 seconds
Telecom -     # orders validated manually                    40,000 orders/day      1200/day (3%)
Order         Invalid order entering system                  35% of 40,000 orders   3%
Processing    Adapting to regulatory change                  2 months training      2 days (rule change)



Insurance -    Average time for quotes                       2 weeks (manual)       6 minutes
Underwriting Implement a policy change                       4 months               1 day
               Launch a new product                          9 months               less than 3 months




                               Copyright© 2007 - ILOG, Inc., All Rights Reserved                     23




                             Conclusion
              ILOG BRMS working with BPM tools




                                                                                                     24




                                                                                                           12
Keeping your process under control

  Combining BRMS with BPM:

    Streamlining processes – automate a combination of
     decisions and tasks to reduce maintenance cycle
     times
    Operating more consistently – explicit process
     structure and business rules ensure consistency
    Increasing transparency – easily track process
     performance and audit process activities and
     decisions


                    Copyright© 2007 - ILOG, Inc., All Rights Reserved   25




For more information

   About ILOG BRMS
     www.ilog.com/products/businessrules
   About ILOG and BPM
     http://www.ilog.com/solutions/business/bpm/
   BRMS Resource Center
     http://www.ilog.com/dev/brms/




                    Copyright© 2007 - ILOG, Inc., All Rights Reserved   26




                                                                             13
Any Questions




10/22/2008      Copyright© 2007 - ILOG Internal Rights Reserved
                                   ILOG, Inc., All                27




                                                                       14

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Laurent Tarin B P M Ilog

  • 1. This Presentation Courtesy of the International SOA Symposium October 7-8, 2008 Amsterdam Arena www.soasymposium.com info@soasymposium.com Founding Sponsors Platinum Sponsors Gold Sponsors Silver Sponsors ILOG BRMS for BPM Solutions Are your business processes « ready for improvement » ? Larens Oliver Taurin Laurent Olivier Tarens Laurent Olivier Tarin Product Marketing Manager Business Rules 1
  • 2. Agenda  Business Rule Management System / BPM in short  Decision intensive Business Processes  Transparent Decision Services  Methodologies and best practices  Conclusion Copyright© 2007 - ILOG, Inc., All Rights Reserved 3 BRMS in Short  Business Rule Management Systems (BRMS) allow organizations to define, deploy, monitor and maintain decision logic that is used by operational systems.  A BRMS includes:  A repository allowing decision logic to be externalized from core application code  Tools allowing business experts to define and manage decision logic  A runtime environment allowing production systems to access and execute decision logic managed within the BRMS Rules + Metadata Repository Rule Authoring Execution Engine Copyright© 2007 - ILOG, Inc., All Rights Reserved 4 2
  • 3. The Decision Intensive Process Streamlined process works fine today… • Until •New Product •New Policy •New Regulation •New Pricing Rules / Model •New Scoring Rules / Tables • … Copyright© 2007 - ILOG, Inc., All Rights Reserved 5 The Decision Intensive Process Streamlined workflow works fine until… Your ‘streamlined’ process in x months Copyright© 2007 - ILOG, Inc., All Rights Reserved 6 3
  • 4. The Nightmare Intensive Process Streamlined workflow works fine until… Your ‘streamlined’ process in x months Your ‘streamlined’ process in x years Copyright© 2007 - ILOG, Inc., All Rights Reserved 7 Process Improvement with BRMS  Processes are too complex to maintain  Simplify processes diagrams by extracting decision-making  Cost per transactions is to high  Increase decision automation  Update Lifecycles are too long  Manage short life cycle decisions from outside the process  Business users are not involved enough  Give more control to business teams to maintain processes  Business policies are not shared across processes or applications  Manage business policies as an enterprise asset Copyright© 2007 - ILOG, Inc., All Rights Reserved 8 4
  • 5. Externalize your business decisions Validation Eligibility Transparent Decision Service Pricing Copyright© 2007 - ILOG, Inc., All Rights Reserved 9 Transparent Decision Services supporting complex decisions 10 Copyright© 2007 - ILOG, Inc., All Rights Reserved 5
  • 6. Business Decision supported by TDS  The Transparent Decision Service (TDS):  Out of the box Business Rules Based Web Service  Able to automate complex decisions  Easy to understand and to maintain by non-IT skills  Accurate execution reports  Easy to adapt to apart from a BPM process  Easy to integrate with any BPM processes supporting WSDL Copyright© 2007 - ILOG, Inc., All Rights Reserved 11 Automating complex decisions Business Rules Decision trees TDS Decision Tables Copyright© 2007 - ILOG, Inc., All Rights Reserved 12 6
  • 7. TDS: The connection point to the BPM BRMS Improve BPM Maintenance by User Tools empowering business teams Design time Policies are extracted and stored in a Rule Repository Rule Repository Execution time Stand alone Execution Server which allows OOTB easy re-use of rule Execution based decision services Transparent Server Decision Service across processes (TDS) Business Process Business Decisions Copyright© 2007 - ILOG, Inc., All Rights Reserved 13 Change once, impact anywhere BRMS User Tools Transparent Decision Service Rule Repository (TDS) Execution Server Business Processes Business Decisions Copyright© 2007 - ILOG, Inc., All Rights Reserved 14 7
  • 8. Redefined process change cycle Business Technical Decisions / Policies Tasks / Flow Days / Weeks Months / Years Copyright© 2007 - ILOG, Inc., All Rights Reserved 15 Understanding the decision  Les business rules reports Information on the data required as input or output for the service execution Comprehensive service documentation contains all the rules artifacts composing the business policy like Decision Tables … …or easy to understand action rules 10/22/2008 Copyright© 2007 - ILOG, Inc., All Rights Reserved 16 8
  • 9. Auditing the decision  Every rule fired clearly appears in the report Business report where rules can push business level trace messages Execution report providing detailed Every executed rule trace information can be traced in the execution report Examples of customized rules execution reports Copyright© 2007 - ILOG, Inc., All Rights Reserved 17 Managing Change Business users can track changes between different decision versions Copyright© 2007 - ILOG, Inc., All Rights Reserved 18 9
  • 10. Methodology and best practices 19 Copyright© 2007 - ILOG, Inc., All Rights Reserved Predicting change in decision intensive processes  Embedded VS externalized design: Request for a Medical Certificate Yes Evaluate Required Medical Certificate? No Requirement Age > 40 ? No Next Step Yes Yes Request for a IF State = CA? Next Step The state of the residence of the borrower medical certificate is CA No Yes And The age of the borrower is greater than 40 Age > 50 ? THEN The case requires a Medical Certificate No IF The age of the borrower is greater than 50 THEN The case requires a Medical Certificate BPM alone VS BPM + BRMS Copyright© 2007 - ILOG, Inc., All Rights Reserved 20 10
  • 11. Identifying Business Decisions B u s i n Ownership e s s IT Low High Change rate Copyright© 2007 - ILOG, Inc., All Rights Reserved 21 More than 70 BPM references… Customer Process Pains BPM - Decision Service Results using ILOG BRMS Insurance • Policy based on Underwriting and pricing • 75% of submissions managed underwriting underwriter judgment decision service in a STP • Regulatory and • Fast and regular deployment compliance complexity cycles • Dispersed policies Mortgage • Legacy systems • Validations/workflow • Better response time to Lending automating specific areas routing business requirements – faster of the organization. • Product factory/credit development cycles & process • Little/no business policy deployment participation/control in • Document decisioning • Empowered business users – application evolution flexibility and user-friendliness • Poor IT understanding and service to the business needs Social • Fragmented systems • IBM/FileNet P8 to • Better service delivered to the benefits with inconsistent data manage the application citizens: less interactions, clear eligibility meant decisions to grant process end-to-end and fair application process benefits were not • ILOG JRules to • Consistency consistent from one determine the eligibility of • Transparency centre to another applicants to social • Flexible decision • Several departments benefits implementation but no clear “interface” for the citizens Copyright© 2007 - ILOG, Inc., All Rights Reserved 22 11
  • 12. Return on experience Process BPM alone Coupled with a BRMS Cycle time to validate an order 3 days (manual) 30 seconds Telecom - # orders validated manually 40,000 orders/day 1200/day (3%) Order Invalid order entering system 35% of 40,000 orders 3% Processing Adapting to regulatory change 2 months training 2 days (rule change) Insurance - Average time for quotes 2 weeks (manual) 6 minutes Underwriting Implement a policy change 4 months 1 day Launch a new product 9 months less than 3 months Copyright© 2007 - ILOG, Inc., All Rights Reserved 23 Conclusion ILOG BRMS working with BPM tools 24 12
  • 13. Keeping your process under control  Combining BRMS with BPM:  Streamlining processes – automate a combination of decisions and tasks to reduce maintenance cycle times  Operating more consistently – explicit process structure and business rules ensure consistency  Increasing transparency – easily track process performance and audit process activities and decisions Copyright© 2007 - ILOG, Inc., All Rights Reserved 25 For more information  About ILOG BRMS  www.ilog.com/products/businessrules  About ILOG and BPM  http://www.ilog.com/solutions/business/bpm/  BRMS Resource Center  http://www.ilog.com/dev/brms/ Copyright© 2007 - ILOG, Inc., All Rights Reserved 26 13
  • 14. Any Questions 10/22/2008 Copyright© 2007 - ILOG Internal Rights Reserved ILOG, Inc., All 27 14