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Redesigning and optimizing a
Distribution Network Strategy
What is SOAP Simulation ?
It is a supply-chain simulation tool allowing back testing of
   what if scenarios.

One question our system is built to answer:
“What if my future supply-chain distribution strategy was
  implemented last year ?”

Run numerous „What if‟ scenarios and get detailed financial
  and operational performance reports.
Distribution network redesign
A distribution network strategy defines how we move goods to
  market, from the suppliers to the customers thru the
  company supply-chain network, therefore it need to
  constantly adapt to external and internal constraints.

Redesign main drivers
 Mergers and acquisitions
 Business growth or downsizing
 Competitive pressure to increase costs efficiency
 Change in customer service requirements
 New market opportunities
 Change in supply or customer base
 Increase in fuel / transportation costs
 Change in local logistics optimization (pack, size, EOQ…)
Distribution network redesign
 What are the most encountered question when redesigning a
  supply-chain network strategy?

What is our best sourcing        What is our best distribution          What is our best
strategy?                        strategy?                              transportation strategy?
• Should we do direct to store   • How many distribution centers?
distribution? (Per family,       What size?                             • For which suppliers should we
category, velocity...)           • Where are the best locations?        use an integrated inbound
• Should we source to each       • which type of product (family,       freight?
distribution center or thru a    category, velocity, sourcing ...)      • Which transportation modes
primary location?                • What market should be served by      and partners should we use
• When should we do supplier     each distribution center?              from each site?
cross-docking replenishment?     • What is the optimum stocking         • How can we consolidate and
• What is the financial impact   strategy?                              optimize our freight?
of the different replenishment   • How can we optimize global           • What are the best routes for
strategy (Full truck, minimum    distribution costs?                    my shipments
quantity, JIT, Frequency,        • How do we reduce working             • What strategies can we use
scheduled...)?                   capital in our distribution network?   to minimize carbon footprint
SOAP back testing methodology
phase 1 – business assessment

                                 Model         Model     Detailed
     Business         Data
                                baseline     alternate    result
    assessment      gathering
                                scenario     scenario    analysis




Business assessment:
 Identify   supply-chain redesign project‟s scope
 Identify   current business model
 Identify   key business issues and main drivers
 Identify   company strategic vision.
SOAP back testing methodology
phase 2 – data gathering

                                          Model           Model          Detailed
         Business         Data
                                         baseline       alternate         result
        assessment      gathering
                                         scenario       scenario         analysis




Data gathering
   Develop data gathering requirements
    ◦   Master data file: Item, Vendor, Customer/Site
    ◦   Inventory file: inventory count, Movements
    ◦   Marketing file: Promos, assortments (new items, end of life …)
    ◦   Tags
   Assessment of data availability and data accuracy.
   Develop test files, data control, validation
SOAP back testing methodology
phase 3 – Model baseline scenario

                               Model         Model      Detailed
     Business       Data
                              baseline     alternate     result
    assessment    gathering
                              scenario     scenario     analysis




Model baseline scenario
 Construct and simulate baseline scenario, this is the
  representation of the current supply-chain business model
 Calibrate baseline model to actual spending, this is a major task
  that allow thru a „AS IS‟ simulation run to validate the
  correctness of the data and the correctness of the current
  business model design
SOAP back testing methodology
phase 4 – Model alternate scenario

                               Model        Model      Detailed
     Business      Data
                              baseline    alternate     result
    assessment   gathering
                              scenario    scenario     analysis




Model alternate scenario
 Define main alternative group of scenarios to evaluate
 Construct and simulate alternative scenarios
 Compare alternative scenarios simulation results
SOAP back testing methodology
phase 5 – Detailed results analysis

                               Model         Model     Detailed
     Business      Data
                              baseline     alternate    result
    assessment   gathering
                              scenario     scenario    analysis




Detailed results analysis
 For each group of scenarios provide detailed financial report
 For each group of scenarios provide detailed operational report

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simulations project presentation

  • 1. Redesigning and optimizing a Distribution Network Strategy
  • 2. What is SOAP Simulation ? It is a supply-chain simulation tool allowing back testing of what if scenarios. One question our system is built to answer: “What if my future supply-chain distribution strategy was implemented last year ?” Run numerous „What if‟ scenarios and get detailed financial and operational performance reports.
  • 3. Distribution network redesign A distribution network strategy defines how we move goods to market, from the suppliers to the customers thru the company supply-chain network, therefore it need to constantly adapt to external and internal constraints. Redesign main drivers  Mergers and acquisitions  Business growth or downsizing  Competitive pressure to increase costs efficiency  Change in customer service requirements  New market opportunities  Change in supply or customer base  Increase in fuel / transportation costs  Change in local logistics optimization (pack, size, EOQ…)
  • 4. Distribution network redesign What are the most encountered question when redesigning a supply-chain network strategy? What is our best sourcing What is our best distribution What is our best strategy? strategy? transportation strategy? • Should we do direct to store • How many distribution centers? distribution? (Per family, What size? • For which suppliers should we category, velocity...) • Where are the best locations? use an integrated inbound • Should we source to each • which type of product (family, freight? distribution center or thru a category, velocity, sourcing ...) • Which transportation modes primary location? • What market should be served by and partners should we use • When should we do supplier each distribution center? from each site? cross-docking replenishment? • What is the optimum stocking • How can we consolidate and • What is the financial impact strategy? optimize our freight? of the different replenishment • How can we optimize global • What are the best routes for strategy (Full truck, minimum distribution costs? my shipments quantity, JIT, Frequency, • How do we reduce working • What strategies can we use scheduled...)? capital in our distribution network? to minimize carbon footprint
  • 5. SOAP back testing methodology phase 1 – business assessment Model Model Detailed Business Data baseline alternate result assessment gathering scenario scenario analysis Business assessment:  Identify supply-chain redesign project‟s scope  Identify current business model  Identify key business issues and main drivers  Identify company strategic vision.
  • 6. SOAP back testing methodology phase 2 – data gathering Model Model Detailed Business Data baseline alternate result assessment gathering scenario scenario analysis Data gathering  Develop data gathering requirements ◦ Master data file: Item, Vendor, Customer/Site ◦ Inventory file: inventory count, Movements ◦ Marketing file: Promos, assortments (new items, end of life …) ◦ Tags  Assessment of data availability and data accuracy.  Develop test files, data control, validation
  • 7. SOAP back testing methodology phase 3 – Model baseline scenario Model Model Detailed Business Data baseline alternate result assessment gathering scenario scenario analysis Model baseline scenario  Construct and simulate baseline scenario, this is the representation of the current supply-chain business model  Calibrate baseline model to actual spending, this is a major task that allow thru a „AS IS‟ simulation run to validate the correctness of the data and the correctness of the current business model design
  • 8. SOAP back testing methodology phase 4 – Model alternate scenario Model Model Detailed Business Data baseline alternate result assessment gathering scenario scenario analysis Model alternate scenario  Define main alternative group of scenarios to evaluate  Construct and simulate alternative scenarios  Compare alternative scenarios simulation results
  • 9. SOAP back testing methodology phase 5 – Detailed results analysis Model Model Detailed Business Data baseline alternate result assessment gathering scenario scenario analysis Detailed results analysis  For each group of scenarios provide detailed financial report  For each group of scenarios provide detailed operational report