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Social mediastorytellings neierfinalsrbc

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Stacy Neier

The document discusses social media storytelling and provides examples of how marketers use storytelling techniques. It lists traits of effective storytelling like having a subject, starting position, focus, and data. Examples are given of brands that tell stories through their marketing like Cheerios and Subaru. The rest of the document provides hashtags, tools, readings and questions related to social media storytelling.

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Social Media Story Telling Stacy Neier @sneier #SRBC
Marketers are the best storytellers.
Marketers tell stories through claims: 1. Subject 2. Starting Position 3. Focus 4. Data
Great Ideas Call for Calculated Boldness HBR Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
Cheerios Love 2013 Subaru Legacy Commercial Little Girl Goes to Kindergarten The Persuaders
http://www.youtube.com/watch?v=ViwtNLUqkMY Crazy in Love?
Or Crazy NOT in Love? http://brandtags.com/
#SRBC FOR THE LOVE OF STORY TELLING
8 Traits of a Loved Company Slideshare Visual Sketch Notes via MarketingProfs
GSnaps What the Klout? Klout Perks Gave Me A Chevy Volt
Crazy Love = Crazy Personality?
A social voice puts your customers in the right frame of mind. Nacho Dogg! @nachodogg MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
A social voice showcases your confidence in front of your competition. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
Storytelling has a great impact when you have a social voice. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice In a North Face Jacket, A Reversible Appeal
Having the right social voice means your company may be forgiven when it makes mistakes. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice Dominos Pizza Turnaround
Scatter My Ashes at Bergdorf's Trailer Bergdorfs Twitter A social voice helps create meaningful connections. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
Social voice conveys trustworthiness. Edelman Trust Barometer 2013 MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
#SRBC TOOLS FOR SOCIAL MEDIA STORY TELLING
Burt Herman Storify Marketing Smarts
Net Promoter Score NPS via Qualtrics
http://www.tweetarchivist.com/
#SRBC READINGS FOR SOCIAL MEDIA STORY TELLING
Stanford Business Absolute Value
The Art of Multi-Channel Storytelling
MarketingProfs How Companies Use Twitter Big Brands vs Small Brands MarketingProfs Part I Personal Branding Trends for 2014 MarketingProfs Part 2 Personal Branding Trends for 2014
#SRBC QA OR TWITTER FEED?
Marketers are the best storytellers.
Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. The curiosity in marketing thinking. Journal of Marketing Education 29.1 (2007): 52-62.
Two parting examples of marketers who tell stories through claims . . . 1. Subject 2. Starting Position 3. Focus 4. Data
http://www.projectrebrief.com/
Life in a Day
All You Need is Love THANK YOU!

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