ABOUT DR VERGHESE KURIEN WHO BROUGHT MILK REVOLUTION IN INDIA

1. MANAGERIAL
ECONOMICS
PROJECT WORK

2. SUBMITTED TO SUBMITTED BY
MRS.NIRUPINDER KAUR
SNEH LATA(13339)

3. DR VERGHESE
KURIEN

4. ABOUT DR VERGHESE KURIEN
 DR Verghese Kurien was a renowned Indian Social
entrepreneur and engineer best known as the
“FATHER OF WHITE REVOLUTION” and founder of
AMUL.
 He has given “BILLION LITER IDEA” the world biggest
agricultural development programmers.

5.  This operation took India from a milk- deficient nation
to the largest milk producer in the world, surpassing
US in 1998, with about 17% of global output in 2010-
2011 within 30 years doubled the milk available to every
person.
 He helped to become dairy farming the India’s largest
self- sustaining industry.

6.  BORN ON - 26 NOVEMBER 1921
PLACE OF BIRTH - CALICUT, MADRAS(now Kozhikode,
Kerala)
Religion - Christian
Fathers Name
Father’s occupation -Civil Surgeon in Cochin Kerala
Qualification - Graduation in physics from Loyola
Collage Madras in 1940, Bachelor in
Mechanical Engineering from Madras
University
Further qualification- Master in Science in Mechanical
Engineering from Michigan United State
University in 1948

7. DR Verghese Kurien married with Molly
Kurien in 1954, daughter of Verghese
neighbor in Kerala.
He has one daughter named Nirmala
Kurien.
His Grandson name is Siddharth.

8. When Dr Verghese Kurien returned from US on 13 May 1949
he joined government of India’s experimental creamery at
Anand in Gujarat.
Then he joined farmer cooperative union of process and sell
their milk pioneering concept set up by Tribhuvander.
This inspired Verghese Kurien to dedicate himself toward the
challenging task.
Then he founded AMUL .
He invented the process of making skim milk powder and
condensed milk from buffalo milk

10. He made India self sufficient in milk production
He helped to create a flood of milk by unique daily
cooperative movement.
This surpassed US in milk production in 1998 as world
largest produce with annual growth of 5 to 6%.
He helped to make cooperative from 2 village dairy to
8100 societies with 250 million members and supplying to
1000 cities.
 his model made milk procurement increased from 20
million metric tones per year in 60s to 122 million metric
tonnes in 2011

11. Then Prime Minster Lal Bahadur Shastri created National
Dairy Development Board (NDDB) to replicate the above
program nationwide and made him the chairman.
Under the chairmanship of Dr Verghase Kurien NDDB
instrumental in successful running operational Flood known as
“WHITE REVOLUTION”
It continued for 26 years and made India the world largest milk
producer
The three phases was from
1. 1st phase -1970 to 1980
2. 2nd phase - 1981 to 1985
3. 3rd phase - 1985 to 1996

12. AMUL PRODUCTS

13. Dr Verghese Kurien was behind operation flood
He is an architect who made India the world largest milk
producer of world
He joined a small time dairy cooperative. But since he
joined this cooperative grew from few liter a day to over 90
liter a day under a popular brand- AMUL
AMUL turnover now is 112 million metric liter with 1000
crore cooperative.
He made AMUL top milk and milk product brand name.

15. DR VERGHESE KURIEN:
FROM MILK TO MANAGEMENT
DR Verghese Kurien had set up
INSTITUTE OF RURAL
MANAGEMENT ANAND (IRMA)
in 1979
In IRMA all kind of innovation
were happened and it is a world
class institute.
It qualifies students and help
them to cut competetencies across

16. HE WAS THE FIRST TO USE BUFFALO
MILK TO MAKE MILK
POWDER OUT OF IT.
HE HELF POOR AND UNEMPLOYED
FARMERS TO EMPLOYED AND
EMPOWERED THEM
HE HELPED IN EMPOWERING KISAN
WOMEN

17. HE MADE AMUL THE SYMBOLE OF
INDIA
HE MADE THE ORDINARY
“DOODHALA” A KEY IN COUNTRY
STUGGLER FOR ECONOMIC
DOVELOPMENT.
HE WAS AN INSTUMENTAL IN LAYING
THE FOUNDATION OF DEMOCRATIC
ENTERPRISES IN REMOTE VILLAGE

19. AWARDS WON BY
DR VERGHESE KURIEN
Ramon Magsaysy award- For Community
Leadership (1963)
Padma Shri (1965)
Padma Bhushan (1986)
Krishi Ratna Award(1986)
World food Prize Laueate(1989)
International person of the year (1993)
Padma Vibhushan(1999)

20.  Chairman of AMUL
 Chairman of Gujarat Milk Marketing Federation (1973
to 2006)
 Chairman of national Dairy Development Board (1965
to 1998)
 Chairman of Institute of Rural Management (IRMA)
(1976 to 2006)
 Dairy Science Committee and Dairy Education
Committee, Government of India - DIRECTOR

21. THANK YOU