A brief Introduction to the world of Social Media - stages, platforms, possibilities

1. Introduction to Social Media

2. What we will cover Introduction to Social Media: What Why How Benefits for Businesses Popular platforms Which ones are they What is each most famous for Doing business on platforms Social Media in India Local problems State of the industry today

3. What?

4. What?

5. Why?

6. Why Engage in Social Media? Increasing Sales/Conversions(benefits are not always immediately tangible) Improving Reputation Increasing Brand Awareness Building Relationships

7. How? Social Media touches daily lives and changes the way we’ve been doing things; some convenient, some not-so-convenient..

15. Case Study

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17. Dell – Reputation Lessons + +

18. Dell – Reputation Lessons Today: 12+ Company Blogs in 5 languages 35 community ambassadors 30+ Corporate Twitter accounts Regular crowd-sourced competitions, communities and groups

19. Dell – Boost in Sales Dell has made $3 million in 2 years as a result of @DellOutlet on Twitter (650k+ followers) Send coupons, clearance sales, heads-up on new products, new arrivals info

20. More..

21. 1 Even More Case Studies… Will it blend?BlendTec http://www.willitblend.com/ http://www.youtube.com/Blendtec http://en.wikipedia.org/wiki/Will_It_Blend

22. 2 Even More Case Studies… The Best Job In The World Looking for an employee through social media isn’t a new thing, but in this campaign it’s not all about finding the right person. In this campaign they’re looking for an employee who would be able to explore, discover and maintain some aspects of the island. During a 6 months stay, the fresh employee has to report his findings on a blog. http://www.viralblog.com/social-media/best-job-in-the-world-australias-viral-success/

23. 3 Even More Case Studies… Target BullsEye In May of 2009, Target launched a campaign called “Bullseye Gives,” in which they donated $3 million dollars to charities based on fan voting They created a Facebook application called “Bullseye Gives” Listed ten charities on the page. Fans were allowed to vote once a day for their favorite charity. The $3 million donation was allocated by each charity’s percentage of the votes. http://mashable.com/2009/05/11/target-bullseye-gives/

24. THANK YOU