This document introduces Snapshock, a startup providing event check-in and photo sharing services. It is led by CEO and co-founder Peter Choi and includes a technology head and product head on the team. The business model plans to initially focus on weddings and charge for customizable event pages and photo packages. Projections estimate cumulative revenue of HK$16 million in 2012 by targeting a 1% global market penetration for weddings.

1. Peter Choi
Co-founder and CEO
peterchoi@snapshock.com | @peterchoi

2. 2 months

3. Our Solution
• Event check-in, all photos into the same
album
• Real time event broadcast, viewable
worldwide
• ‘Pic wall’ at the event
• Integrating 2D to 3D capability (patent under
application)

4. Team
• Peter Choi, MSc MBCS PMP CISA CISSP
– Co-founder and CEO. Founder of Hiwave
Dry Seafood (hiwave.starrygift.com),
Google PR partner.
• Data Fok, BSc (Wisconsin-Madison)
– Head of Technology. Former developer of
LOCKSS, Stanford
– MBA candidate at HKUST
– Former architect, Openrice HK
• Kin Tang, BSc(HKU) SCJP
– Head of Product. Architect for global
banking solutions

5. Business Model
We charge for:
• Customizable URL
• Customizable background image & music
• Full res photos DVD
• 2D to 3D conversion (coming soon)

6. But to start with…
WEDDINGS

7. Market Size
Annual wedding couples
HK: 30,000
US: 2.3 millions
China: 7.5 millions
Target: global 1% penetration

8. Cost and Revenue Projection
Cumulative Revenue in 2012 : HK$ 16MM

9. Unique Advantages
• First live photo broadcasting service at large
• Expertise in wedding industry
• 2D to lenticular (naked-eye) 3D conversion:
Collaborating with local universities

10. snapshock