This document contains an assignment for a technology management course. It provides information about the program, subject, book ID, credits, and marks. It also includes 6 questions related to the impact of technology on society, dimensions of technology transfer, a technology diffusion case study, advantages of new technologies, preferred technologies for a company, and the technology life cycle and innovation process. Students are instructed to answer all questions, with some answers requiring approximately 400 words. Contact information is provided for students to get fully solved assignments.

1. ASSIGNMENT
DRIVE
PROGRAM/SEMESTER
SUBJECT CODE & NAME
BOOK ID
CREDITS
MARKS
FALL DRIVE 2013
MBADS – (SEM 4/SEM 6) / MBAN2 /
MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
OM0018- TECHNOLOGY MANAGEMENT
B1326
4
60
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Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.1 Explain about the impact of technological changes on the society.
Answer : Effects of technologies on business :
1. Shrinking world:
Technology has made national and international commerce a much more feasible reality. Today, people and
businesses can buy and sell with people all over the world. In past history it might have taken months for a letter
to go from one party to another. Now, an email can reach someone in seconds, and a transaction can be
completed with the push of a button. While this is terribly convenient for some businesses, it does make some
people impatient when they actually have to wait for things. Without historical perspective, people can lose touch
with how much power and convenience they have at their fingertips.
2. Dependency:
Q.2 Explain the various dimensions of technology transfer and features of technology package.

2. Ans : Dimensions of technology transfer and its qualities :
Technology Transfer, also called Transfer of Technology (TOT) and Technology Commercialization, is the process
of transferring skills, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities
among governments or universities . Basically technology transfer is categorized into passive and active modes.
The modes of technology transfer refer to the transferors role in the application of technology to solve the users
problem. The technology transfer is called active, if the transfer methods assist the possible user in its application.
In active mode, the transfer process goes after the interpretation of the transmitted information, suggests the
user how to use the technology, or shows the applications of the technology for the apparent use
Q.3 Read the following case study thoroughly and answer the following questions:
This case study deals with technology diffusion. XYZ is a small software development company, established in
1970. Their products commanded a good brand value in the market. Their market value was Rs.200 crores by
the year 1995. So the company decided to expand its business by offering new products based on cutting-edge
software technologies. In this context, the company’s General Manager (GM) decided to buy new technologies
and introduce them in the company. When he discussed this matter with company’s employees, they were not
enthused because they had to learn new skills to master new technologies. They were comfortable with old
skills and showed their reluctance towards new skills. They also though that new technologies may make them
redundant. One of the employee also said that the new technologies will add to the company’s costs. After
considering all the opinions and suggestions, GM took a decision. He selected two employees who showed an
inclination towards learning new things and sent them for training to ABC software company. At ABC the two
employees of XYZ received technical know-how with respect to the usage of new software.
After completing their training, the two employees returned to their company and conducted a workshop for
one week on the usage of new software. This workshop helped the employees of XYZ to shed their inhibition
towards new technologies and the usage of software. Now the employees started using the new software
without any difficulty. For any doubts or clarifications, they could freely consult the two employees who had
received training at ABC company. The GM felt happy that all the employees had no difficulty working on the
new software. The good leadership qualities exhibited by the GM led to the introduction of new software and
its acceptance in the company. In the year of 1996, the company bagged a project that especially required the
assistance of the new software being introduced. Since all the employees were trained to work on the new
software, the new project was successfully completed in a record time. The completion of the new project
increased the XYZ’s profit to Rs. 500 crores. The credit for successful diffusion of technology in the company and
resulting profitability goes to the insight and leadership qualities of the GM.
a) Why do you think the employees showed reluctance towards adopting new technologies or learning new
skills?
Ans : Reasoning for the reluctance :
1. Shock and Fear of the Unknown:
This is one of the key reasons why employees resist change in the workplace. Employees’ responses to
organizational change can range from fear and panic to enthusiastic support. During periods of change, some
employees may feel the need to cling to the past because it was a more secure, predictable time.
2. Lack of Competence:

3. This is a fear that is difficult for employees to admit openly. But sometimes, change in organizations necessitates
changes in skills, and some people will feel that they won’t be able to make the transition well. Therefore, the only
way for them to try and survive is to kick against the change.
3. Loss of Support System:
Employees already in their comfort zones, working with the managers they get along with, and who are operating
within predictable routines know their support system
b) Why was the GM eager to introduce new technologies or software in the company?
Ans : 1. Increase in profit :
As discussed above, it is clear that introduction of new technology has increased the total profit. So GM was eager
to introduce it because he was aware of its benefits.
2. Revolutionize Operations:
Most businesses, like most organizations, tend at first to use new technologies in very similar ways to the older
ones that they replaced. As in above case new
Q.4 Consider the above case and answer the following questions
a) List out the advantages of using new technologies in XYZ company
Ans : 1. Market Expansion:
Innovative technology can help even smaller businesses compete on a global stage. Innovations such as the
Internet, for example, allow a sole proprietor to offer her products or services to prospects around the world
through the use of a website. She can provide detailed product descriptions and photos of her products to provide
prospects with all the information they need to make an informed buying decision. Social media vehicles like
Facebook and Twitter also allow her to network with
b) If you were the GM of XYZ company, which type of technologies you would prefer keeping in mind the
company’s interests.
Ans : 1. Inventory Control System:
If your business sells goods, you may want to explore an inventory control system. These systems keep track of
every item in your inventory, ensuring you do not run out of stock, nor you order too much. When new inventory
arrives, the system is updated to reflect the additions and when it is sold, it is deducted from the totals.
2. Customer Relationship Management Systems:
Q.5 Discuss the stages involved in technology life cycle with suitable examples.

4. Ans : The TLC may be seen as composed of four phases:
(a) The research and development (R&D) phase (sometimes called the "bleeding edge") when incomes from
inputs are negative and where the prospects of failure are high
There are always smaller firms (SMEs) who are inadequately situated to finance the development of innovative
R&D in the post-research and early technology phases. By sharing incipient technology under certain conditions,
substantial risk financing can come from third
Q.6 Discuss the process of technology based innovation process with suitable examples.
Ans : Technology, technological development and innovation are concepts and words used freely, and often
without a proper understanding, in most economic development and enterprise policy papers. This
section sets out a conceptual framework for the remainder of the think piece.
According to Mokyr (2008, p1) “Technology is the utilisation of natural phenomena and regularities
for human purposes”. Similarly, Dosi (2010) defines technology as a human-constructed means for
achieving a particular end, such as the movement of goods
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Send your semester & Specialization name to our mail id :
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