In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet. Join us in this webinar as our content experts discuss: Why content is your organization’s biggest asset when it comes to earned media; Different content styles and categories, and how your business can produce in each; How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics; And what kinds of content lead directly to organization growth (and what that even looks like).