The Facebook Page - Getting People to "Like" You
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This is a presentation that was given by Bill Manos on 8/25/2010 in NYC as part of the Meetup group Social Media for Small Business - NYC (SMSBNYC). The event was conducted at Select Office Suites, on 116 23rd St, New York, NY 10011.
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The Facebook Page - Getting People to "Like" You
- 1. The Facebook PageGetting People to “Like” You Presented by Bill Manos - bill.manos@favrav.com on 8/25/2010 at Select Office Suites in NYC SMSBNYC.com
- 2. Why We’re Here Our Mission: To build a learning community of small businesses and professionals dedicated to learning and expanding their social media knowledge and capabilities through active discussion, participation, and contribution.
- 3. Why Are You Here? Social media either does or soon will play a role in marketing your small business You are on social media sites, but not sure what the next step is You’ve made an attempts at social media with your SB, but it’s not working and you don’t know why You’ve tried a few things, it’s worked and you want to learn more
- 6. Check out our blog and join our mailing list at http://www.smsbnyc.com
- 7. Subscribe to our RSS Feed at http://www.smsbnyc.com
- 8. Email me directly at bill.manos@favrav.comTell a Friend or Colleague
- 11. Let’s Get Started WithThe Basics
- 12. Inbound MarketingThe Hub and Spoke Model There are social elements to all of these spokes.
- 14. Facebook has replaced Google.com as the most visited site on the web
- 15. Average time per visit is 7 minsvs 2 mins for Google
- 17. The more you engage your customers using social media, the more likely they are to become repeat customers and refer you to friends
- 20. Dedicate time to the process and be patient. It won’t happen overnight.
- 22. Always count on change
- 25. Setup Your Facebook Page Go to Facebook.com (you may have to logout)
- 27. Need to have a Facebook Account
- 28. Business account is available http://www.facebook.com/help/?page=721
- 29. Fill in as much information about your business as you canLet’s go through some Options
- 31. Post links and articles of interest from other sources …and ask questions!
- 32. Post special offers …and ask questions!
- 33. Setup and invite people to Events …and ask questions!
- 34. Comment on comments …and ask questions!
- 35. Use visual media when possible (fun pictures, videos), and don’t forget to tag users/customers in the picture …and ask questions!
- 36. Setup a poll so you can ask questions!Why is this important?
- 38. Filters OUT content from a users wall by default
- 39. Prevents “unwanted” content from getting through,think “Joe just gave you a bail of hay”
- 42. Lets you create custom landing pages
- 43. The most used apps are free
- 44. There are Third-Party developers that can help you get deeper into engagement
- 46. http://www.wildfireapp.comYour Most Important App is Static FBML, to be used for your custom landing page
- 48. Present only one call to action
- 49. Make it count, get users to “Like” you
- 50. Use Arrows, fingers pointing, etc.
- 51. Mashable
- 52. Zappos
- 54. Use your favorite graphics program
- 55. Host the image on any number of free site (get the link)
- 56. Add the Static FBML application to your fan page
- 57. Click the “Edit” link under the Static FBML application
- 59. Getting a customized page name like http://www.facebook.com/favrav(requires at least 25 “Likes”)
- 60. Inserting the Like Box on your website
- 61. Offering Facebook Page Only material
- 63. Great for targeting very specific demographics
- 64. Great for driving current fans back to your page
- 67. Use a good graphic
- 68. Simple (objects, colors, etc.)
- 69. Make sure words are legible and preferably in black
- 70. Must be 110x80 pixels max
- 71. Run your ads at night
- 72. Run multiple ads simultaneously
- 73. Experiment, Experiment, Experiment (AB Testing)
- 77. Check out the blog and join our mailing list at http://www.smsbnyc.com
- 78. Subscribe to our RSS Feed at http://www.smsbnyc.com
- 79. Email me directly at bill.manos@favrav.comTell a Friend or Colleague