The document analyzes and compares three magazine covers:
1) "Hello!" magazine targets women aged 16-45 with a bright masthead and cover image of a celebrity's new baby to generate interest in inside pictures. Only a few cover lines relate to the main celebrity feature.
2) "Now" magazine targets women aged 16-34 with a bright masthead and paparazzi celebrity picture on the cover to grab attention. There are many gossip-focused cover lines and small images.
3) "Vogue" targets women aged 25-54 with its iconic masthead matched to the cover's color scheme. The cover image shows a glamorous celebrity or model and many fashion-focused cover lines written
2. Hello!
Lifestyle Magazine
Target Audience - Women aged 16-45
Masthead
•Bright – stands out
•‘Hello’ seems
conversational –
speaking to you, can
relate to the audience,
like having a chat with
your friend
Cover Image
•Of a celebrity with her
new baby – makes
people want to see more
pictures inside
•Image takes up the
whole page
Cover Lines
•Few cover lines – all
relate to front cover age
with is clearly the main
feature
•Not necessary to have
lots of cover lines
because the typical
buyer of this magazine
would buy it regardless of
what it says – often a
subscribed magazine
Colour Scheme
•Plain natural colours
used – doesn't need to
stand out as ‘Hello!’ is
such a well known brand
Pull Quote
•Shows there’s an
interview inside
3. Now
Gossip Magazine
Target Audience - Women aged 16-34Masthead
•Bright- stands out
•‘Now’ indicates that its
current
Cover Image
•A celebrity paparazzi
picture – shows a feature
inside
•Grabs attention as it is
someone who is knows
for being glamorous
looking bad Cover Lines
•Lots of cover lines with
images to support them
•They are all about gossip
•Small fashion feature at
the bottom appeals to
older women as well
Colour Scheme
•Bright clashing colours –
grab attention, stand out
Small Images on the
cover
•Paparazzi pictures –
show celebrity invasion
which is what people
want to read about
4. Vogue
Fashion Magazine
Target Audience - Women aged 25-54
Masthead
•Iconic logo – colour
matched the rest of the
cover
•‘Vogue’ means fashion
in French so people know
what its about if they
have never heard of it
before
Cover Image
•Of a celebrity or model
(in this case a celebrity)
looking glamorous and
fashionable
Cover Lines
•Quite a lot of cover lines
written in different styles
but stick to the colour
scheme
•They are all to do with
features inside which are
all fashion related
Colour Scheme
•All issues have a
different colour scheme
but they all stick to it from
the masthead to the
clothes on the model on
the cover
•In this case it is pink ,
white and black which is
very elegant