MyThings: the business model behind the world’s most valuable registry of belonging Benny Arbel MIT Enterprise Forum 13th Annual Event

1. The Business Model Behind the World’s Leading Registry of Belongings MIT Forum: December 2007 Benny Arbel, CEO [email_address]

3. MyThings Vision Insurance Law Enforcement Online Auctions Manufacturers Consumers Retailers The world’s most valued registry of belongings

7. Relevant web content collected via Digg style social sharing all the Content, Community & Services related to my things are in one place

12. Consumer Journey

14. TigerDirect – Customer Journey

15. TigerDirect – Order Confirmation Page

16. TigerDirect – CoBranded Landing Page

17. TigerDirect Ads on Consumer Portfolio Page

20. Online communities built around user-generated content are attracting large audiences… Monthly unique US visitors (M) to leading social networking sites, Aug. 2006 – Aug. 2007 Social networking ad spending 2006 and 2010 ($bn) Monthly unique US visitors (M) to leading social networking sites CY2007E US advertising revenue spending by site ($M)

22. Online media consumption and ad spending are projected to continue their strong growth Global broadband households (M) Global online advertising market ($B) Total US ad spending ($B) & Internet penetration (%) Internet consumption is gaining at the expense of traditional media ($B)

23. Growth is fueled by targeted, more-effective advertising formats US Internet advertising revenues ($B) by pricing model US Internet advertising revenues ($b) by segment US online rich media advertising ($b) & penetration (%) Online advertising formats supported by US Interactive publishers’ sites

24. Our Business Model: Infomediary Consumers Marketers Retailers Manufacturers Art & Collectibles Consumers Online bookseller Online Communities Powerful method for connecting buyers and sellers

27. [email_address] Thank you

28. Trace Demo #1 Manual search for second-hand dealers

29. Search by Serial Number

30. Search Results Page

31. Item Detail Page

32. Crime Details

33. Third-Party Site

34. PDF with Match

35. Alert Police

36. Text Search

37. Text Search Results

38. Item Detail Page

39. Image Search

40. Image Search Results

41. Item Detail Page

42. Trace Demo #2 Automated search in online auctions

43. Online Auction Search

44. On-line Auction Search Validating Item

45. On-line Auction Search - Match Results: Serial Number

46. On-line Auction Search Match Results: Image

47. On-line Auction Search Actions

48. On-line Auction Search