Sue Northey

Milwaukee United States

Chief Strategy Officer

Advertising / Marketing / PR

Sue has spent over 25 years uncovering unexpected insights which inspire communications and build brand affinity. Her expertise centers on creating compelling brand positionings, intuitive target profiles, single-minded messages and meaningful strategies that connect with consumers and drive business revenues. Her career has spanned the client, agency and academic sides of branding and communications and she has had the pleasure of working on an extensive portfolio of consumer, business-to-business, healthcare and nonprofit brands.