The Future is Responsive

zurb.net/device
Go there and just, you know, hang out.
Thursday, May 23, 13

Everyone pulled it up right?

Small screen / low res / landscape = turtle
Small screen / low res / portrait = snail
Small screen / hi res / landscape = butterﬂy
Small screen / hi res / portrait = parrot
Large screen / low res / landscape = giraffe
Large screen / low res / portrait = elephant
Large screen / hi res / landscape = tiger
Large screen / hi res / portrait = t-rex

That was only 8 types.
That’s 3 characteristics, each with only 2 possible states. Pretty simple.

Devices are diﬀerent.

Devices are diﬀerent. Duh.

The Web has come a long way.
...in really, a very short time.

We’ve made a huge transition to a whole slew of new ways to access content and services online like mobile sites

...native apps

...mobile-speciﬁc frameworks

...and responsive sites.

How much does mobile matter?

He gets this one and 9 more.
There are almost ten mobile devices sold for every baby born, every day. (Source: http://www.lukew.com/ff/entry.asp?
1728)

Mobile devices will double in the
next 5-8 years.
http://allthingsd.com/20111010/mobile-devices-seen-doubling-by-2020-as-non-phones-dominate-wireless-
airwaves/

There are already more mobile
devices than humans.
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

That’s 3 empire state buildings of mobile devices, today.

Mobile users will outnumber desktop this year.
0
500
1000
1500
2000
2007 2008 2009 2010 2011 2012 2013 2014 2015
you are here
>
Mobile Desktop
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf and http://www.lukew.com/ff/entry.asp?
1427

Fab.com mobile shoppers purchase TWICE as often as desktop shoppers. (http://gigaom.com/2012/01/11/fab-com-mobile-shoppers-buy-twice-as-often-as-
web-visitors/)

iPad
MacBook Pro
MacBook Pro
=
Fab.com mobile shoppers purchase TWICE as often as desktop shoppers. (http://gigaom.com/2012/01/11/fab-com-mobile-shoppers-buy-twice-as-often-as-
web-visitors/)

One Kings Lane CEO Doug Mack was surprised one evening to see someone bought a $17,000 vintage hermes wallet...

...on their phone. That’s pretty legit.

If you’re not considering mobile
devices you’re not just insane...

...you’re nearly obsolete.

Hi. I’m from ZURB.

ZURB has worked with startups
and enterprises for 15 years.

Okay, mobile is a big deal.
Is that a problem?

Samsung makes Android devices, phones and tablets, and they’re one of the larger manufacturers.

Samsung has made 40 diﬀerent Android phones.
Just. Phones.
http://en.wikipedia.org/wiki/Comparison_of_Android_devices#HTC

Oh, and they have 9 diﬀerent resolutions.
And 20 diﬀerent screen sizes.
What are we gonna do about this? This is a LOT of variability to design for.
http://en.wikipedia.org/wiki/Comparison_of_Android_devices

Maybe we could just bury our heads in the sand?

...like Adobe tried to do with Flash? Pretend it’ll go away, stick with our sweet desktop layouts, I mean pinch and zoom works
right?

Let’s not do that.

Maybe we could design a native app for every device? Very expensive. Many OS’s, many devices, many sizes.

How about a mobile app? Just mobile? What about tablets? Is that different from your desktop Web app?

Could you please point to where phones stop and tablets begin? Or where laptops begin?

These solutions...meh.
These solutions have ﬂaws. They don’t scale, they cost too much, and they presume that what we have now is what we’ll always
have. It’s not.

Responsive Design
A more civilized solution for a more civilized Web.

What’s a responsive design?
There’s a technical deﬁnition, and we’ll get to that (brieﬂy) in a second, but what responsive design really means is that...

...your design works here.

In other words, everywhere.
Because you just don’t know, and you’ll never know again. People will use whatever they want to access your product or site and
you can’t stop them. All you can do is provide a great experience, or a shitty one. Or none at all.

What is responsive, technically?
You really ought to know, if for no other reason than listening to Vitaly this morning, but let’s recap.

Flexible, fluid grid.
It’s a flexible, fluid grid.

Media styles that ﬂex and scale.

Media queries to adapt the page.

What’s great about responsive?
More like what’s not great amirite

It scales.

One code to rule them all, as it were.

There’s a reason large companies like Microsoft are using responsive design – it not only works well on their devices, but all their
competitors and that’s CRITICAL to reclaiming some of those converts.

It’s becoming ubiquitous.
How many of you who’s used responsive design, or seen it, will load up a page and then just drag drag drag to resize and see if
it’s responsive? I do, and I’m sad when it’s not.

Even Disney, creators of the meaninglessly proprietary “Disney DVD” use responsive design for their main site.

It has tons of great tools.

Frameworks
Okay this is gonna get real self-serving for a moment.

foundation.zurb.com
MIT licensed so it’s mad free.

There are a number of other frameworks out there you could explore, they all have various interesting facets.

Plugins and
best practices galore.

Responsive Images

Lazy Loading

This is an example from Luke Wroblewski that shows using Ajaxload from Filament Group to load the content for each section
after they’ve been opened on small devices.

Patterns! Patterns are cool.
There are tons of new patterns being developed and popularized for responsive design, navigation probably has the most,
because nav is a pain in the ass.

http://bradfrostweb.com/blog/web/responsive-nav-patterns/

Love the name of this one.

Off canvas layouts (Luke has some, Foundation has some as well, there are numerous examples these days) can be very effective
and are a fun pattern to play with.

It’s pushing the Web forward.
Responsive design has created some of the most interesting challenges we’ve faced so far developing for the Web, and solving
them is creating great new tools for anyone to use (even outside the conﬁnes of the Web).

It’s also pushing devices.
Devices now have rich, robust experiences to live up to, so they’ve been exposing more hardware functionality, they’ve become
faster and used hardware to accelerate more and more...it’s very cool to see.

What sucks about responsive?
Okay it’s not all roses.

Still struggling with optimization.

Images and media are
challenging.

A single codeset is not super
duper crazy optimized.

Still not as fast as native apps.
...and really, responsive sites and apps need to stop trying to be and act native right now. They sit in an “uncanny valley” where
they don’t look quite right, they don’t most quite as fast...

Down here we have a CGI
stormtrooper, or Tom Hanks in
the Polar Express”
“
Web apps that look native sit in the uncanny valley of apps – not fast enough to seem native, not quite the right conventions.
Making things look native isn’t the way to go, but web apps will get there on their own.

Doesn’t have access to
everything. Yet.

Web apps can access the camera, local storage (more or less), orientation, location, and some 3D acceleration

3D
Web apps can access the camera, local storage (more or less), orientation, location, and some 3D acceleration

Web apps can’t access audio/video, user proﬁles, 3rd party apps (except in some cases) or push notiﬁcations)

All of that stuﬀ is irrelevant.
The Web will catch up, it’s a matter of time. Access to the remaining components of devices is coming through various means.

What’s next for responsive?
Totally awesome stuﬀ.

Updated, more advanced
frameworks.

Foundation 4
It’s all shiny and new.

Foundation 5
This summer, baby.

Bootstrap 3
Competes with Foundation but @mdo’s a handsome devil.

New Tools

Who would have ever thought Adobe would manage to pivot back around into such cool stuff? Not me.

New Approaches

Mobile First

Luke W, an advisor for ZURB, literally wrote the book on mobile ﬁrst and managed to bully - I mean persuade - us into making
Foundation 4 mobile ﬁrst. Smart move.

All Semantic

Semantic code = rad.
<div class=”eight columns”>
Presentational classes suck.
</div>
<article>
Much better.
</article>
article { @include grid-columns(8) }

Easier Optimization
Plugins like lazy load, polyﬁlls and other, well, hacks are at least making optimization considerably easier even if it’s still not as
convenient / built-in as we’d like

The really hot stuﬀ?
New devices and new tech

The Web is everything.

[image] connecting people

[image] resolving conﬂicts

[image] teaching kids

Work
@zurb
Not Work
@smiley

The Future is Responsive

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