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Big Data 101 - A guide for pharmaceutical brand managers

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Big Data 101 - A guide for pharmaceutical brand managers

  1. 1. SMi MASTERCLASS SERIES 2014 www.smi-online.co.uk/bigdatapharma-mc.asp Register online and receive full information on all of SMi’s conferences Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 GROUP DISCOUNTS AVAILABLE MC386 2014 1st Central LondonHosted by: Paul Grant - CIO, Creation Healthcare Big Data 101 – A Guide for Pharmaceutical Brand Managers DEC SMi presents its masterclass on In association with: Overview: In an age where processing power and storage capacity are no longer barriers to data analysis, it is easier to acquire and store data than to make sense of it. Within our companies, often we "...don't know what we know", with silos of information residing in different business functions; unseen and under-utilised. In this session, Paul Grant will explore techniques for realising the potential of "big data", and demonstrate how historical and ongoing analysis of joined up data sets can provide actionable insights to inform commercial strategies and decision-making. Key benefits of attending: If you are a brand manager seeking to do more with the insights and analytics available to you, and wish to inform your strategy development with evidence – then you should attend this seminar. As a result of attending this session: • Find and exploit data within your organisation • Recognise the exponential growth of healthcare professionals using public social media and what that means for your brand • Interpret and use a Social Network Analysis (SNA) diagram • Develop triggers and intelligence events to keep you aware of changes in your brand’s perception • Adapt medical information and communication strategies to respond to the impact of social media amongst healthcare professional communities
  2. 2. www.smi-online.co.uk/bigdatapharma-mc.asp Register online and receive full information on all of SMi’s conferences Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 GROUP DISCOUNTS AVAILABLE Big Data 101 – A Guide for Pharmaceutical Brand Managers 8.30 Registration and coffee 9.00 Opening remarks 9.10 Session 1: Data, big, smart, dark… Many forms of data are available to us, and there are a number of buzz-words which can sometimes only serve to confuse the matter. Here we define some of these key data concepts and examine why they could be important to your work. 9.50 Session 2: New sources of intelligence Pharmaceutical companies have complex organisational structures and numerous people working with data. A key to successful brand marketing is to know where the relevant data is and how to best integrate it into your work. Furthermore, new sources of data such as social media can provide a real-time layer of behavioural information to augment your existing intelligence. 10.30 Coffee break 11.00 Session 3: Making sense of data Once you have your relevant data, you need to derive actionable insights. Here we explore data interpretation and visualisation techniques to help identify the signal among the noise. 11.40 Session 4: Developing strategies informed by evidence In this final session, we explore the strategies and tactics which can be developed by having an understanding of data intelligence and analytics. Here you will consider your own business objectives and start to plan initiatives which are tailored to individual needs rather than broad assumptions. 12.20 Closing remarks 12.30 End of masterclass MASTERCLASS AGENDA About the masterclass leader: Paul Grant, CIO, Creation Healthcare provides strategic insights and consultancy to the world's leading pharmaceutical and healthcare organisations, helping them find appropriate pathways to engagement within regulatory frameworks. As Chief Innovation Officer, he also drives innovation in specialist data research techniques and analytics technologies including Creation Pinpoint®, the world's most comprehensive service for studying the conversations of healthcare professionals in public social media. About Creation Healthcare Creation Healthcare is a leading engagement strategy consultancy for the healthcare and pharmaceutical industry. In 2013, we launched the Creation Pinpoint service that helps healthcare organizations understand the opinions of doctors, nurses and pharmacists. Creation Pinpoint uses a unique technology to isolate worldwide healthcare professional (HCP) views from other healthcare discussions in public social media. The resulting insights are improving the healthcare engagement strategy of the top pharmaceutical and healthcare organizations across the world.
  3. 3. BIG DATA 101 – A GUIDE FOR PHARMACEUTICAL BRAND MANAGERS 1st December 2014, Central London 4 WAYS TO REGISTER FAX your booking form to +44 (0) 870 9090 712 PHONE on +44 (0) 870 9090 711 ONLINE www.smi-online.co.uk/2014clinical-documents.asp If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS Payment: If payment is not made at the time of booking, then an invoice will be issued and must be paid immediately and prior to the start of the event. If payment has not been received then credit card details will be requested and payment taken before entry to the event. Bookings made within 7 days of the event require payment on booking. Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another delegate to take your place at any time prior to the start of the event. Two or more delegates may not ‘share’ a place at an event. Please make separate bookings for each delegate. Cancellation: If you wish to cancel your attendance at an event and you are unable to send a substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing that cancellation is made in writing and received at least 28 days prior to the start of the event. Regretfully cancellation after this time cannot be accepted. Alterations: It may become necessary for us to make alterations to the content, speakers, timing, venue or date of the event compared to the advertised programme. Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection Act 1998 and we may use this to contact you by telephone, fax, post or email to tell you about other products and services. Unless you tick here □ we may also share your data with third parties offering complementary products or services. If you have any queries or want to update any of the data that we hold then please contact our Database Manager databasemanager@smi- online.co.uk or visit our website www.smi-online.co.uk/updates quoting the URN as detailed above your address on the attached letter. Unique Reference Number Our Reference MC386 Terms and Conditions of Booking DELEGATE DETAILS Please complete fully and clearly in capital letters. Please photocopy for additional delegates. Title: Forename: Surname: Job Title: Department/Division: Company/Organisation: Email: Company VAT Number: Address: Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: Mobile: Switchboard: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. ACCOUNTS DEPT Title: Forename: Surname: Email: Address (if different from above): Town/City: Post/Zip Code: Country: Direct Tel: Direct Fax: CONFERENCE PRICES VENUE □ Please contact me to book my hotel Alternatively call us on +44 (0) 870 9090 711, email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712 VAT VAT at 20% is charged on the attendance fees for all delegates. Payment must be made to SMi Group Ltd, and received before the event, by one of the following methods quoting reference MC386 and the delegate’s name. Bookings made within 7 days of the event require payment on booking, methods of payment are below. Please indicate method of payment: □ UK BACS Sort Code 300009, Account 00936418 □ Wire Transfer Lloyds TSB Bank Plc, 39 Threadneedle Street, London, EC2R 8AU Swift (BIC): LOYDGB21013, Account 00936418 IBAN GB48 LOYD 3000 0900 9364 18 □ Cheque We can only accept Sterling cheques drawn on a UK bank. □ Credit Card □ Visa □ MasterCard □ American Express All credit card payments will be subject to standard credit card charges. Card No: □□□□ □□□□ □□□□ □□□ □ Valid From □□/□□ Expiry Date □□/□□ CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card Cardholder’s Name: Signature: Date: I agree to be bound by SMi's Terms and Conditions of Booking. Card Billing Address (If different from above): MASTERCLASS PRICE PAYMENT FUTURE MASTERCLASSES I would like to attend: Fee Total □ Masterclass: £599.00 +VAT £718.80 I would be interested in attending a Masterclass on the following topic or area: