Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

MicroStrategy alert

Intelligent Social Media Marketing, Management and
iCommerce Platform for Retail

Monte Carlo,
July 13th, 2011

Agenda

Social
iCommerce
in
Retail

§  Retail

§  Today‘s
environment

§  Challenges

§  Listen
Learn
Act

MicroStrategy Conﬁdential. Distribution Prohibited without Prior Authorization

Retail is Detail
-‐
in


Social Network Integration Is the Next Major Leap
Forward in Intelligent Consumer Interaction!
Tier 1: " Tier 2: " Tier 3: " Tier 4: "
Anonymous Loyalty Card Mobile/Web Social + Mobile/
Transactions" Transactions" Transactions" Web Transactions"

Customer" Purchase Customer" Purchase Customer Purchase Customer" Purchase
Insight" Insight" Insight" Insight" Insight" Insight" Insight" Insight"

Virtually no insight Knowledge is limited Customer insight is Full insight into
into customers or to loyalty card still limited to basic customers and
purchases" members" information" purchases"

4

Enviroment

§ Mul>-‐Channel

§  Store

§  Print

§  eCommerce

§  Mailings

§  Mobile

§  (Facebook)


Social
Media
evolu>on
(Facebook)

Social Media strategy phase

Evolution level

Optimization

Monetization

Social Media Marketing

passive / listening

Trial & Error

time


Challenges

Retail

§  Compe>>on
/
high-‐jacked
revenue

§  product
oﬀer
too
large

§  classical
adver>sement
uneﬃcient

(print/catalogue)

§  Sync
mul>-‐channel


How
to
adress
the
challenges

§  Listen
and
understand
Customers

§  Engage
with
fans
–>
interes>ng
content

§  Make
compelling
oﬀers


Change
view
from
Brand
to
Consumer

Get social graph
Listen

of Facebook fan

Targeted
Communication
Transaction

Analyse and
Management

Act

Learn

segment
fan proﬁles

9

MicroStrategy Alert Uses Facebook Social Data to
Allow You to Expand and Monetize Your Fan Base!

Facebook/Web Smartphone Tablet

Your Content
• Messages
Enrich Schedule • Advertisements
• Campaigns
Social Data Content • Products
Analyze Personalize • Services

Segment Assemble

6
10

Change
view
from
Brand
to
Consumer

Get social graph
Listen

of Facebook fan

Targeted
Communication
Transaction

Analyse and
Management

Act

Learn

segment
fan proﬁles

11

Facebook Insights: Reporting


Facebook
Gateway:
Data
Enrichment

MicroStrategy-Enriched Facebook Information

Standard Facebook
Information Derived Ratings
Fan Proﬁle Data Activity Life Event Triggers
Name Communication Change in Status
Birthdate Inﬂuence Pregnancy
Gender Facebook Activity Popularity Moving/Relocating
Marital Status # Friends Fan Connectedness Vacations
Location # Posts by Type Education Job Change
Education # Comments/Likes Wealth Health/Sickness
Work History # Uploads Cheer  Travel Plans 
Likes
Political Views
Religion
Anniversary


14

Change
view
from
Brand
to
Consumer

Get social graph
Listen

of Facebook fan

Targeted
Communication
Transaction

Analyse and
Management

Act

Learn

segment
fan proﬁles

18

19

Change
view
from
Brand
to
Consumer

Get social graph
Listen

of Facebook fan

Targeted
Communication
Transaction

Analyse and
Management

Act

Learn

segment
fan proﬁles

20

alert
is
avialable
via
Facebook
or
as
a
Mobile
App

alert
for
iPhone

Applicaon


The alert Application:  
Includes four primary areas
of user content and
functionality

alert News alert Offers

alert News is used to deliver alert Offers presents
wall posts and personalized capacity- or time-limited
messages to all of your alert products and services in a
Network members. personalized way to your
alert Network members.

alert Events alert Menu

alert Events lists upcoming alert Menu presents a
Facebook Events, provides customized catalog of
RSVP capabilities and maps products, services, and
them to each of your alert content exclusively available
Network members. to alert Network members.


Alert News personalized for a Alert News personalized for a Alert News personalized for a
Member in Barcelona Member in Washington DC Member in Beijing

23

alert Offers!

21 MicroStrategy Conﬁdential. Distribution Prohibited without Prior Authorization

Alert Menu!

Alert Menu presents a Menus can be personalized
menu of ongoing products, by varying:
services, and content
exclusively available to your • which items are offered
members.
• what prices are charged
Each member will see their • the order of presentation
own personalized menu
based on their segment and
location.

25

The Alert Menus Can Provide a Wide Range of
other Content and Member Functionality!
Menu Video QA Surveys

26

Enterprise
Applicaons
and
Facebook
Apps
Exist
in

Separate
Ecosystems
and
Are
Not
Integrated

Enterprise Marketing, Sales, and Service Applications! New Media, Advertising!
Operational Apps Intelligence Apps Physical Processes Social Applications

Other   MicroStrategy
Electro/Mechanical
Facebook
SW Platforms
e.g., Cash Registers, APIs
(ORCL, MSFT, SAP, IBM) Platform Phones, Paper

•  Security, Privacy
Business, Legal, and
Operations Mgmt
Relational Data Warehouses
• 
•  Disaster Recovery
Transactional
Constraints Constitute
Facebook!
•  Master Data Mgmt
a Barrier to Integration !
•  Sarbanes Oxley
•  Legal Regulations
•  Audit Controls

Enterprise IT Environment
27

Customer Relationship Management

Enterprise Attributes Enterprise Metrics
SKU Revenue
Category Quantity
Size Profit
Color Cost
MicroStrategy- Store Location Return Amount
Standard Facebook Enriched Call Center Inventory On-Hand
Information Facebook Catalog ID # Store Visits
Information
Vendor # Website Visits
Employee Online Share
Purchase History Click-Through Rates
Time

MicroStrategy Confidential. Distribution Distribution ProhibitedAuthorization Authorization
MicroStrategy Confidential. Prohibited without Prior without Prior

• 

Do you really want to miss this boat?


Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (8)

Semelhante a Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

Semelhante a Intelligent Social Media Marketing, Management and iCommerce Platform for Retail (20)

Último

Último (20)

Intelligent Social Media Marketing, Management and iCommerce Platform for Retail