Using Social Media for Competitive Advantage Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies.

1. Using Social Media for Competitive Advantage Jon Ingham Social Advantage

3. Value Triangle

4. Social and Relational Capital

6. Business Processes Learning & Growth Customer Finance Organisation Processes Business Impact Investment Capability

8. Value for Money

9. Adding Value

10. Creating Value

11. Enterprise 2.0? Organisation Processes

12. Social Business? Organisation Processes Business Impact

13. Competitive Society? Organisation Processes Business Impact Capability

14. Organisational capital Financial capital Social capital Customer capital Knowledge capital Human capital Organisational Capability

15. Business Impact Capability

16. Organisation Processes Capability

17. Marketing PR HR Facilities Design Organisation Development Communication Leadership Social media Management

18. Jon Ingham Executive Consultant Strategic Dynamics Consultancy Services Social Advantage http://blog.social-advantage.com jon.ingham@social-advantage.com +44 (0) 7904 185 134