Sentiment and Intent: the hidden gems within conversation Mark Redgrave OpenAmplify - This session will investigate the value that social media holds and the implications for businesses, as well as providing guidance on how they can filter out the noise, understand the conversations and action it appropriately. It will also explain how this space is evolving and the role that the semantic web may play in the future.

1. Mark Redgrave , Founder & CEO

15. OpenAmplify Generates ‘Signals’ Topics People Brands Sentiment Actions! Intentions! Locations Timescales Education Categories Gender Age

16. OpenAmplify Analysis: Example Sentiment is Associated directly with most relevant Topics Discrete values represented in XML feed

18. How Does this Help Me ?

19. How Does this Help Me ? Brand Safety: Protecting your brand from inappropriate content

20. How Does this Help Me ? Brand Safety: Protecting your brand from inappropriate content Insight/Reputation: How do people really feel about my brand (R&D)

21. How Does this Help Me ? Brand Safety: Protecting your brand from inappropriate content Insight/Reputation: How do people really feel about my brand (R&D) Intent: Discover new triggers that make people act!

22. How Does this Help Me ? Brand Safety: Protecting your brand from inappropriate content Insight/Reputation: How do people really feel about my brand (R&D) Intent: Discover new triggers that make people act! Audience: Combine sentiment and intent to understand true ‘influencers’ by topics

26. @openamplify [email_address] www.openamplify.com