This document discusses integrating social media into corporate communications strategies. It notes that social media should be an integral part of an overall corporate communications strategy that aligns different departments, rather than treated separately. People no longer respect traditional authority and are more connected than ever, so companies need strategies where social media is not just for marketing but brings together departments like HR, customer service, and legal to engage consumers online. The document emphasizes that successful social media integration requires buy-in across an entire organization rather than isolated efforts.

1. Integrating social media into yourcorporate communications strategy

2. Stuart bruce Founder and managing director of Wolfstar 20+ years in traditional public relations Online PR and social media early adopter: First online PR campaign May 1997 First blog April 2003 Twitter January 2007

3. wolfstar Public relations and social media consultancy Best Use of Social Media 2009 Best New Consultancy 2009 Highly Commended Outstanding Small Consultancy 2008

4. Thinking strategy

5. Social | culturaleconomic

6. Who do we respect We don’t trust authority

7. CROWN SOURCING ISN’T ALWAYS RIGHT DON’T BE HOLLOW, BE A LEADER

8. Structural challenges Will never be just ‘marketing’ or ‘corporate communications’

9. Everyone is connected

10. Structural challenges CHIEF EXECUTIVE HUMAN RESOURCES CUSTOMER SERVICE CORPORATE COMMS PRODUCTION LEGAL MARKETING Consumers are connected are you?

11. Business objectives

12. You don’t need a social media strategy…. …. you need a corporate communications strategy where social media is integral …. that everyone else buys into

13. Stuart bruce Managing Director +44 (0)845 838 7282 +44 (0)7852 135456 stuartb@wolfstarconsultancy.com @stuartbruce www.stuartbruce.biz