Facebook has changed the rules again and now wants you to pay to reach your fans by forcing you to use Facebook advertising. A counter move is to use email to offset Facebook's demands.

1. Facebook Alert
Facebook Makes
You Pay to Reach
Your Fans
7 Step Counter Punch

2. Facebook Altered
Organic Search
Per Facebook rep…
"We're getting to a place where because more
people are sharing more things, the best way to get
your stuff seen if you're a business is to
pay for it.
December 10, 2013
WHY?
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3. Answer:
Estimated
20% decline
in the
number of
fans who will
see your
Facebook
updates.
December 10, 2013
What does this mean?
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4. Give up Facebook?
Ads most
effective
among fans.
December 10, 2013
If your audience
is there – you
need to be
there too.
Ads least costly
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among fans.

5. Go ahead and Advertise?
Advertise to
achieve an ROI –
(selling products,
capturing email
subscribers, etc.)
Not when you
want to share
content with your
fans.
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6. December 10, 2013
7 Step
Counter
Punch
6

7. Move FB Fans to email subscriber
list – pronto!
It is more
effective than
social.
Most effective
when marketing
your products
and services.
December 10, 2013
You own it.
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8. December 10, 2013
Step 1
Create custom
FB tab for
email opt-in.
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9. If you don’t already
have one, create
an enticing free
offer as thank you
for sign-up.
December 10, 2013
Step 2
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10. Step 3
Here’s what is happening.
December 10, 2013
Make fans aware of what Facebook is
doing – nicely. No cursing or complaining.
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11. Step 4
You should sign-up for my
email subscriber list so you’ll
get all of my great content
and information.
December 10, 2013
Encourage them to signup as an email subscriber.
Free Offer Too! Yeah!
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12. Herd your fans to
your custom FB
email sign-up tab
or to your website
optin page.
December 10, 2013
Step 5
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13. Step 6
December 10, 2013
Repeatedly post a request on
your Facebook Page.
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14. Step 7
December 10, 2013
Consider FB
advertising but go
steady and slow.
Remember, ROI.
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15. Feel free to share this presentation with others using
Facebook in their marketing. They’ll thank you.
Thanks, Sheila
December 10, 2013
What do you think of Facebook’s changes? Share your
thoughts at: http://bit.ly/1e3Snm6
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16. http://www.themarketingbit.com/contact-us/
December 10, 2013
Let’s connect
When you do, let me know you saw this
presentation.
http://www.linkedin.com/in/sheilahibbard
https://twitter.com/#!/sheilahibbard
http://www.facebook.com/themarketingbit
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