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Who is @gussent? ,[object Object],[object Object],[object Object],[object Object]
A-ha moment with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
The old world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How I tweet ,[object Object],[object Object]
Social media principles  to consider to consider ,[object Object],[object Object],[object Object]
More to consider ,[object Object],[object Object],[object Object],[object Object]
Build trust, then brand ,[object Object],[object Object],[object Object],[object Object]
Help the community ,[object Object],[object Object],[object Object]
Nurture the community
Holy  Zappos! Zappos!
What you can do ,[object Object],[object Object],[object Object],[object Object]
Help a reporter out ,[object Object],[object Object],[object Object]
Thank you! Questions or comments? www.twitter.com/gussent [email_address] m www.baltimoresun.com/ balttech

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