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Business Social Media Overview
1. Social Media Road Show Risks & Rewards for Marketers Baltimore, MD September 26, 2009
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3. Social Media Road Show Welcome Remarks Jeffery Jackson, CSE Chairman of the Board
4. Social Media Overview: Getting to Know Your Customers Better Barton Goldenberg ISM, Inc. September 26, 2009
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6. AAA/CAA Abbey National Amtrak Argus Bank of Montreal BF&M Canon Capella University Ceridian Comdisco Conexant CSE Delta Faucet Company Deutsche Bank DHL DoD Education Lending ETA Exabyte ExxonMobil Farm Credit Canada Flagstar Advising Best-In-Class Organizations Since 1985 Frank Russell Hollingsworth & Vose Hill-Rom Houghton Mifflin Hydro Quebec IBM International Truck ISP Johnson & Johnson LAM Lucent McGraw-Hill Ned Davis Research Nestle Nike NYSE OPPD Pfizer PJM PepsiCo QIAGEN Quest Diagnostics Radio Systems Corporation Raymond James Reed/Elsevier Roche Royal Mail (UK Post Office) Shield Healthcare Sigma Financial Schering Plough Standard & Poor’s Superior Essex SVB Financial Tamrock Tripos T. Rowe Price USPS United Way Vantage Credit Union Verizon Victaulic Vision Service Plan Wells Fargo Xerox
7. Three Part Presentation Part 1: What is social media? Part 2: Who is using social media? Part 3: How to implement social media?
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11. #1 Interactive Source for Buyers Source: MarketingSherpa, March 2008 0% 20% 40% 60% 80% Online user community Vendor sales reps Vendor webcasts Vendor tradeshows / conferences B2B Events (Tradeshows and conferences) Industry webcasts (i.e., analyst or other B2B source 6% 9% 7% 10% 15% 14% 21% 17% 40% 38% Influencer Decision maker 44% 45%
25. Fastest-growing US networking site for doctors, endorsed by the American Medical Association (AMA) Goal: Work together to establish how drug-makers can best communicate with physicians online, and provide drug & disease information to physicians on-demand. Medical Community
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27. Procter & Gamble’s Vocalpoint: 600K moms each with a network of 25 or more of their own (i.e., 15 million members in total) Goal: Propagate non-P&G products to the network – for a price of course. CPG Community Initiative
48. Copy of ISM Presentation Tracey Hoston (301) 656-8448 [email_address]
49. Meet Your New Customer: The Digital Client October 13, 2008 (1:00 p.m. EDT) The Growing Impact of Social Media on your Customer Relationships November 17, 2009 (1:00 p.m. EDT) Multi-Channel Customer Strategy December 15, 2009 (1:00 p.m. EDT) ISM Webinar Series (2009)
50. Tips for Negotiating/Re-Negotiating the Best Deal with Your CRM Vendor January 12, 2010 (1:00 p.m. EDT) User Adoption: Securing this Critical Success Factor Once and For All! February 16, 2010 (1:00 p.m. EDT) CRM Implementation Excellence: Coming In On Time & Under Budget March 16, 2010 (1:00 p.m. EDT) Using Social Media and CRM Tools to Deepen Customer Relationships April 13, 2010 (1:00 p.m. EDT) The 5 CRM Training Imperatives May 11, 2010 (1:00 p.m. EDT) ISM Webinar Series (2010)