Nathan O'Leary of Mainely SEO spoke to Social Media Breakfast Maine on local SEO and getting started in 2013.

1. Local SEO:
Setting You Up For 2013.
Presenter: Nathan O’Leary

2. Mapping Out Your Local SEO:
What’s In It For You?

3. Mapping Out Your Local SEO: What’s In It For You?
What Does Local Search
Engine Optimization Mean
For Your Business?
• More Visibility (branding)
• More Traffic (Potential Customers)
• Results That Last (long Term Effects)
Nathan O'Leary

4. Mapping Out Your Local SEO: What’s In It For You?
How Does Local Search Engine
Optimization Accomplish
These Results?
• Proven White Hat Techniques
• Yelp
• Foursquare
• Trip Advisor
• Organic Results (Unpaid Search Results)
• Keyword Rich Business Bios
• Pictures
• Video
• Reviews
Nathan O'Leary

5. Mapping Out Your Local SEO: What’s In It For You?
Is There a Trick?
• Pay a Professional or
• Follow each step to the
letter
• Stay ahead of the curve
with continuing education
Nathan O'Leary

6. Mapping Out Your Local SEO: What’s In It For You?
Ok, Ok…So HOW Do I Do IT?
• Ensure All Your Local Directory Listings Are
Filled Out And The Information Matches.
• Use Yext Or Getlisted To Run Reports Of Your
Current Listing Status
• Create Accounts That Are Missing And Fix Ones
With Incomplete And Incorrect Info
• Create/ Update All User Profiles On All Social
Media Networks
• Use Knowem.Com To Check Listing Status
Nathan O'Leary

7. Mapping Out Your Local SEO: What’s In It For You?
Understanding Digital
Real Estate
• Digital Real Estate Works Similarly To Tangible Real
Estate
• Your Website Is The Most Permanent Digital Real
Estate You Own
• Search Engines Determine Whether Or Not You Get
A Location On Main St.
Nathan O'Leary

8. Mapping Out Your Local SEO: What’s In It For You?
Increasing The Value Of Your
Digital Real Estate
• Search Engines Reward You For:
• Public WhoIS Domain Registration Records That
Match Your Current Business Info
• 5 Year Expiration On Your Domain
• Matching Local SEO Results
• Backlinks From Other, Trustworthy, Digital
Real Estate Entities
Nathan O'Leary

9. Mapping Out Your Local SEO: Getting Started
Getting Started With Your Local
Directory Clean Up
• Choose Yext Or Getlisted To
GETLISTED
Do A Directory Sweep
Nathan O'Leary

10. Mapping Out Your Local SEO: Getting Started
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11. Mapping Out Your Local SEO: Getting Started
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12. Mapping Out Your Local SEO: Getting Started
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13. Mapping Out Your Local SEO: Getting Started
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14. Mapping Out Your Local SEO: Getting Started
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15. Mapping Out Your Local SEO: Getting Started
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16. Mapping Out Your Local SEO: Getting Started
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17. Mapping Out Your Local SEO: Getting Started
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18. Mapping Out Your Local SEO: Getting Started
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19. Mapping Out Your Local SEO: Getting Started
Nathan O'Leary

20. Mapping Out Your Local SEO: Getting Started
Do I Have To Fill Out Every Single One?
That Could Take Months!
•Commit to doing 5 per week
•No Sudden Spikes of Activity (red flag)
•Slow and Steady
Nathan O'Leary

21. Mapping Out Your Local SEO: Getting Started
The More You Complete The Better
The Most Effective To Get You Started
• Foursquare
• Yelp
• Google Maps (Google+)
• Mapquest
• Yahoo Local
• Trip Advisor
Nathan O'Leary

22. Mapping Out Your Local SEO: Foursquare
Why You Need
• Check In Deals
• Offer Specials Through Promotional Feed
• Download Awesome Demographics
• 20 Million Users
Nathan O'Leary

23. Mapping Out Your Local SEO: Foursquare
What Is Foursquare?
• A social city guide with the ability to recommend places
based on your activity, that of your friends and other
foursquare users. (Friends recommendation trust is 92%)
• You use your phone to “check in” at different
places you visit, from bars and restaurants to parks, museums
and even the grocery store!
• Rewards you for checking in with badges, points and
mayorships.
Nathan O'Leary

24. Mapping Out Your Local SEO: ……………….
Check In Deals Reward
Customers For “Checking In”
To Foursquare, Alerting The
Community They Are At Your
Location. (Always From A
Mobile Device)
Nathan O'Leary

25. Mapping Out Your Local SEO: ……………….
Local Updates Are Promotional Feeds That
Allow Businesses To Communicate With
Their Customers (Claim Your Page to Unlock!)
Nathan O'Leary

26. Mapping Out Your Local SEO: ……………….
Examples of the types of specials offered for attracting new
customers:
• Swarm Special—”If 30 people check in at once, get 25-cent wings.”
• Friends Special—”Check in with 3 friends and get a free dessert.”
• Flash Special—”The first 10 people who check in after 8pm get
• 25% off their order.”
• Newbie Special—”Get a free cupcake on your first check-in.”
• Check-in Special—”Get a free appetizer when you check in.”
Examples of the types of specials offered to reward returning
customers are:
• Loyalty Special—”Get a free cookie every third check-in.”
• Mayor Special—”Mayor gets 20% off their entire bill.”
Nathan O'Leary

27. Mapping Out Your Local SEO: ……………….
Nathan O'Leary

28. Mapping Out Your Local SEO: ……………….
Demographics
Nathan O'Leary

29. Mapping Out Your Local SEO: ……………….
Demographics
Download CSV file to show:
• Male/female
• Age
• How Many Check Ins
• How Many Deals Viewed
• How Many Deals Unlocked
Nathan O'Leary

30. Mapping Out Your Local SEO: ……
Why You Need Yelp
• Check In Deals
• Yelp Tends to Favor Independent Businesses Over Chains
• Every Star in a Review Leads to a 5-9% Jump in Revenues
• Business Owners Can Dispute Reviews on Yelp
• Apple Uses Yelp Maps To Display Locations
• Yelp has more than 30 million reviews on its site and over
78 million monthly visitors.
• Every second, a consumer generated directions to or
called a local business from a Yelp mobile app
Nathan O'Leary

31. Mapping Out Your Local SEO: Four
What Is Yelp?
• A web based community where users share experiences
they have had worldwide.
• An online city guide that helps people find cool places to eat,
shop, drink, relax and play, based on the informed opinions
locals in the know.
• Over 25 million people access Yelp's website each month,
putting it in the top 100 of U.S. Internet web sites.
Nathan O'Leary

32. Mapping Out Your Local SEO: Four
What Is A Yelp Deal?
Yelp Has A Built In System To Help
Local Businesses Promote And
Track The Effectiveness & Reach
Of Their Promotion.
This Is Different Than A Yelp Check
In.
Nathan O'Leary

33. Mapping Out Your Local SEO: Four
What Is A Yelp Check In Deal?
Yelp Has A Check In Promotion
Option, Just Like Foursquare.
Customers Receive Offers For
Checking In.
Nathan O'Leary

34. Mapping Out Your Local SEO: Four
Yelp Metrics
Nathan O'Leary

35. What Is The Phonternet?
Nathan O'Leary

36. What Is The Phonternet?
Nathan O'Leary

37. What Is The Phonternet?
Nathan O'Leary

38. What Is The Phonternet?
Nathan O'Leary

39. What Is The Phonternet?
Nathan O'Leary

40. What Is The Phonternet?
Nathan O'Leary

41. What Is The Phonternet?
Nathan O'Leary

42. What Is The Phonternet?
Nathan O'Leary

43. What Is The Phonternet?
Nathan O'Leary

44. What Is The Phonternet?
Nathan O'Leary

45. What Is The Phonternet?
Cell Phone Industry Reports
Predicting More Smartphone
And Tablet Sales Than EVER
Before!
“The Experience And Apps On
A Phone Will Increasingly Be
The Things Consumers Care
About Most.”
Nathan O'Leary

46. What Is The Phonternet?
Mobile Payment Industry
Booming!
Nathan O'Leary

47. What Is The Phonternet?
Things Designed To Work From Mobile Devices
• Taking, Sending And Sharing Pictures
• Sharing Life Updates On The Go
• When you leave the house, do you frantically check your
pockets for your laptop?
• Do you sleep with your tower PC beside your pillow?
• IT departments are reporting more often than not that
people are requesting and being granted tablets instead of
laptops. Why? Because most of us only need a tablet.
Nathan O'Leary

48. What Is The Phonternet?
What To Do About It?
• Shorter Emails
• Increased Frequency
• Sound Bytes
• Videos
• Audio
• Mobile Friendly Websites
• Think Mobile Advertising
Nathan O'Leary

49. Thank You!
www.MainelySEO.com
Follow:
@OLeary
@MainelySEO
Nathan O'Leary