Google Analytics, Just the Basics - SMBME

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Social Media Breakfast Maine

Jess Wallace's presentation on Google Analytics from Social Media Breakfast Maine

Internet

vreeland.com
GOOGLE ANALYTICS
Just the Basics
@jesscswallace

THE BIG PICTURE
• Take your website’s pulse
• Understand what’s working
– and what’s not
• Make adjustments
• Repeat
Photo credit: www.flickr.com/rvoegtli

ACQUISITION
How are they coming to your website?

UNIVERSAL ANALYTICS
Will eventually become the new operating
standard for Google Analytics
• Easier tracking customization
• New code snippet placed on your site
• For now, old code still works

HOMEWORK
• Check for Universal Analytics/implement on site
• Set up Google Webmaster Tools - link to
Google Analytics
• Have contact forms? Set up goals!

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